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2K · 2 months ago

Senior Director of Community and Digital Content Strategy, Core Games

Los Angeles, California, United States

Full-time

Onsite

Director/Executive

$210K/yr - $310K/yr

2K is a global video game company known for publishing influential titles across multiple platforms. The Senior Director of Community and Digital Content Strategy will lead community management and digital content strategies to enhance player engagement and loyalty across Core titles.

Developer APIsPublishingSoftwareSportsVideo Games

H1B Sponsor Likely

Responsibilities

Lead and develop cohesive content strategies, which includes guiding the digital content, social, community, and creator marketing leads, working as one holistic team within Integrated Marketing and in partnership with the Brand leadership of our four Franchise Groups

Foster deep relationships between our players and our franchises, increasing understanding of player needs across the business unit to influence current and future product and marketing roadmaps

Develop and implement platform-specific global social, community, and creator strategies to increase our presence across social channels, increase cultural relevance for our franchises, and promote positive sentiment and growth for our player communities

Partner closely with Player Insights and Data Analytics to map platform strategies to specific audience segments, ensuring content resonates and drives engagement

Develop and implement platform-specific global social media strategies that elevate our brands and foster a thriving community

Define clear growth and engagement goals for each platform, meticulously tracking progress throughout campaigns as well as for evergreen community health

Proactively identify emerging trends and platforms to keep our titles at the forefront of digital engagement

Lead our presence across key social platforms including Steam, Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, Twitch, Discord, Reddit, and YouTube

Establish, manage and optimize the global content development calendar, prioritizing the creation of platform-exclusive content across various formats to achieve business objectives and ROI

Educate the broader organization on the value and commercial application of social marketing within the overall marketing funnel

Own the data and analytics management and reporting process across all social platforms, leveraging insights to inform strategic decision-making, identify optimization opportunities, and drive continuous improvement through testing and learning

Partner with go-to-market and media teams to develop cohesive organic and paid media strategies across all digital platforms

Partner effectively with Brand, Go-to-Market, Product, and Creative teams to develop and test innovative platform features and products aligned with the global strategy

Develop and scale your team of community managers, social media experts, platform specialists and copywriters supporting them in their career development

Qualification

Community ManagementSocial Media StrategyContent DevelopmentData AnalyticsIntegrated MarketingInfluencer MarketingTeam LeadershipVideo Game KnowledgeExceptional Communication

Required

In-depth understanding of community management, social media platforms (established and emerging), proven audience sentiment and growth tactics, and a track record of creative and relatable storytelling through content

Experience working closely with influencers, either directly or in partnership with central teams, to identify key talent and develop impactful activation strategies throughout the game lifecycle

Strong ability to establish KPIs and analyze data, measuring performance against KPIs, and translating insights into actionable recommendations for ongoing and future channel or general campaign optimization

Ability to effectively influence and collaborate within a matrix organization, across departments, and with international teams

Experience providing strong direction and leadership to diverse teams, fostering trust and credibility with direct reports and cross-functional stakeholders

Extensive knowledge of video games culture, particularly core games and the audiences that engage with them

Benefits

Medical, dental, vision, and basic life insurance coverage

14 paid holidays per calendar year

Paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program

Up to 10 paid sick days per calendar year

Paid parental and compassionate leave

Wellbeing programs for mental health and other wellness support

Family planning support through Maven

Commuter benefits

Reimbursements for fitness-related expenses

Company

2K

Glassdoor3.6

2K is a development studio that develops and publishes sports-based video games. It is a sub-organization of Take-Two Interactive Software.

Founded in 2005

Novato, California, USA

1001-5000 employees

http://2k.com

H1B Sponsorship

2K has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (18)

2024 (11)

2023 (19)

2022 (15)

2021 (24)

2020 (19)