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Contentsquare · 2 months ago

Product Marketing Manager

Washington, D.C

Full-time

Hybrid

Mid, Senior Level

$135K/yr - $150K/yr

4+ years exp

Contentsquare is a global leader in the experience analytics space, and they are seeking a Product Marketing Manager focused on Product Analytics & Competitive GTM. The role involves owning the strategy and execution for positioning, launching, and enabling go-to-market success for Contentsquare’s Product Analytics solutions, while collaborating across teams to drive revenue and improve competitive strategies.

AnalyticsArtificial Intelligence (AI)CRMData VisualizationDigital MarketingSaaS

Responsibilities

Develop positioning and messaging that clearly differentiates our Product Analytics offering and communicates the value of the full Contentsquare suite

Lead go-to-market strategy for Product Analytics—owning launch plans, packaging, pricing guidance, and enablement materials that fuel pipeline growth and product adoption

Drive competitive strategy, maintaining battlecards, win/loss analysis, objection handling, and competitive intelligence across key market players

Enable Sales and Customer Success teams with persona-based playbooks, discovery guides, and talk tracks to increase win rates and expansion opportunities

Collaborate cross-functionally with Product, Demand Gen, and RevOps to ensure consistent narratives and data-driven decision-making

Measure impact through defined success metrics such as influenced pipeline, win rate improvement, and adoption of PMM-created content

Partner with Product to shape roadmap priorities and provide market insights from customer feedback and field interactions

Support analyst relations and executive communications with clear, differentiated messaging on our market position and innovation story

Qualification

B2B SaaS Product MarketingGo-to-market strategyCompetitive analysisAnalytical mindsetStorytelling skillsCustomer insightSales enablementMarket insightsCross-functional collaborationCommunication skills

Required

4+ years of B2B SaaS Product Marketing experience, with 2+ years in analytics, data, or MarTech products

Proven experience leading go-to-market initiatives and improving competitive win rates in enterprise sales environments

Exceptional storytelling and writing skills, with the ability to translate technical capabilities into clear customer value

Demonstrated ability to work cross-functionally with Product, Sales, and Demand Gen teams to deliver integrated GTM programs

A passion for communicating and championing the product value across internal (Sales, CS) and external (customer, market) channels

Strong analytical mindset—comfortable using data, research, and customer insight to inform decisions

Ability to thrive in a fast-paced, evolving environment with a bias toward action and impact

Bachelor's degree in Marketing, Business, or a related field; MBA a plus

Benefits

Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year

Work flexibility: hybrid and remote work policies

Generous paid time-off policy (every location is different)

Immediate eligibility for birthing and non-birthing parental leave

Wellbeing and Home Office allowances

A Culture Crew in every country we’re based in to coordinate regular activities for employees to get to know each other and bond outside of work

Every full-time employee receives stock options, allowing them to share in the company’s success

We have multiple Employee Resource Groups, that offer a safe space for individuals who share common identities, life experiences, or allyship to connect, support one another, and passionately advocate for the issues close to their hearts

And more benefits tailored to each country