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Plante Moran · 8 hours ago

Marketing Strategist

Southfield, MI

Full-time

Hybrid

Mid Level

$62K/yr - $102K/yr

3+ years exp

Plante Moran is a prominent audit, tax, consulting, and wealth management firm that prioritizes employee growth and well-being. The Marketing Strategist will collaborate with Marketing Managers to implement marketing plans, launch campaigns, and serve as a strategic advisor to enhance brand presence and engage target audiences.

AccountingConsultingFinancial ServicesInsuranceTax ConsultingWealth Management

Growth Opportunities

No H1B

Responsibilities

Collaborate with Marketing Managers to co-develop and implement the practice area marketing plan, aligning with industry growth goals and client needs

Plan, develop and launch multi-channel, issue-based marketing campaigns that enhance brand presence, engage target audiences, and generate demand

Serve as a strategic advisor to the business, developing strong relationships with internal constituents while leveraging research and data to inform decisions and growth strategies

Identify and manage target accounts in collaboration with national and regional practice leaders based on strategic growth potential

Manage and negotiate sponsorships and cultivate partnerships with key associations at regional and national levels

Strategize, plan, and execute comprehensive virtual, hybrid, and in-person event initiatives for both association-sponsored and firm-hosted events in collaboration with internal constituents and other marketing team members

Produce and share content that positions the firm's unique point of view on relevant issues in collaboration with firm subject matter experts and digital and communications functions

Utilize the full suite of marketing technology to monitor, analyze, and optimize marketing program effectiveness and ROI, providing actionable insights to inform growth strategies and sales effectiveness

Assist in the development and management of the annual marketing budget

Qualification

Account-based marketingBusiness-to-business marketingMarketing project managementMarketing automation toolsInterpersonal skillsListening skillsMulti-channel marketingDecision-making skillsPresentation skills

Required

Bachelor's degree in Marketing or related field required

Minimum of 3+ years relevant experience required; experience in professional services marketing would be preferred

Demonstrated knowledge of account-based marketing (ABM) disciplines, business-to-business marketing and communications

Strong listening, interpersonal and decision-making skills. Able to confidently present complex ideas and provide alternative solutions to executive stakeholders

Adept at managing multiple concurrent marketing initiatives

Knowledge of marketing project management and automation tools