Formlabs · 2 months ago
Senior Marketing Strategy & Analytics Manager
Somerville, MA
Full-time
Onsite
Senior Level
$135K/yr - $160K/yrFormlabs is a company focused on revolutionizing 3D printing technology to enable innovation across various industries. They are seeking a Senior Marketing Strategy & Analytics Manager to drive data-driven decision-making, optimize marketing strategies, and provide insights to support growth objectives.
3D Printing3D TechnologyConsumer ElectronicsHardwareManufacturing
Responsibilities
Monitor and analyze competitor activities, market trends, and industry developments to provide insights for maintaining a competitive edge
Collaborate with the marketing and sales teams to define customer segments and target audiences based on data analysis and market research
Conduct in-depth customer segmentation analysis to tailor marketing strategies and messages to specific customer segments
Work closely with the marketing team to assess the performance of various marketing channels, including digital marketing, content marketing, and events
Provide data-driven recommendations to optimize marketing strategies, allocate budgets effectively, and drive better ROI
Qualification
Required
Experience in industry research and customer segmentation
Are able to structure analysis & build data-driven models
Are proficient with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
Have a growth mindset. Don't mind trying new ideas and learn fast
Have an ownership mentality and get things done
Preferred
Experience in Strategy roles or on Strategy projects as a Management Consultant OR experience in scaling business from 1 to 10
Engineering, manufacturing or related experience is a big plus
Benefits
Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
Low cost fund options in our 401K and access to advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan – Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community
And of course… unlimited 3D prints
Company
Formlabs
Formlabs develops and manufactures 3D printers and software for the industrial sector.
Founded in 2011
501-1000 employees
H1B Sponsorship
Formlabs has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (15)
2023 (14)
2022 (14)
2021 (11)
2020 (9)
Funding
Current Stage
Late StageTotal Funding
$253.7MKey Investors
SoftBank Vision FundVintage Investment PartnersNew Enterprise Associates
2021-05-19Series E· $150M
2019-01-01Series Unknown
2018-08-01Series D· $15M
Leadership Team
Maxim Lobovsky
Co-founder and CEO
Daniel O'Shaughnessy
Chief Financial Officer
Recent News
2025-11-10
Company data provided by crunchbase