Apply on Employer Site

Walmart Canada · 2 months ago

(USA) Senior Manager, Business Analysis and Insights

San Bruno, CA

Full-time

Onsite

Mid, Senior Level

$96K/yr - $186K/yr

4+ years exp

Walmart Inc. is the world's largest retailer, and they are seeking a Senior Manager of Marketing Intelligence to shape the newly created Marketing Intelligence function. This role will focus on measurement, reporting, and data-informed decision-making to connect marketing actions to business outcomes.

DeliveryRetailShopping

Responsibilities

Design and implement a robust framework to measure marketing impact, spanning revenue attribution, campaign performance, and ROI metrics

Support implementation and drive adoption of marketing attribution frameworks, ensuring insights guide planning and resource allocation

Build and maintain reporting infrastructure and dashboards that provide visibility into marketing effectiveness and business outcomes

Partner with the Marketing Strategy team by analyzing marketing and business performance data, uncovering trends, and providing inputs that help shape actionable recommendations

Collaborate with Finance, Data Science/BI, and cross-functional marketing teams to align measurement approaches and ensure insights inform key decisions

Provide tools, training, and support that empower marketing teams to access, understand, and apply data effectively, fostering adoption of a data-driven culture within Marketing

Qualification

Marketing AnalyticsAttribution ModelingDashboarding ToolsData AnalysisStatistical ProgrammingProject ManagementStorytelling with DataCross-Functional CollaborationTeam Leadership

Required

Bachelor's degree in Marketing, Business, Data Analytics, or related field

6–8+ years in marketing analytics, growth marketing, marketing science, or product analytics

Demonstrated success in building measurement frameworks and communicating insights to senior stakeholders

Strong analytical skills

Experience with attribution modeling, dashboarding/reporting tools, and marketing performance measurement

Ability to tell stories with data and influence stakeholders

Proven success operating in matrixed and cross-functional environments

Comfort building new capabilities within large organizations

Bachelor's degree in Business, Analytics, Statistics, or related field and 4 years' experience in data analytics, project management, business, or related area OR 6 years' experience in data analytics, project management, business, or related area

2 years' experience using intermediate functionality of Microsoft Office

Preferred

Statistical Programming Language

Supervising Associates

Working on cross-functional teams or projects

Masters: Business Administration

Project Management - Project Management Professional - Certification

Six Sigma Black Belt - Certification

Six Sigma Green Belt - Certification

Benefits

Health benefits include medical, vision and dental coverage.

Financial benefits include 401(k), stock purchase and company-paid life insurance.

Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.