Zeta Global · 9 hours ago
Director, Strategy
New York, United States
Full-time
Onsite
Director/Executive
$130K/yr - $150K/yr
10+ years expZeta Global is an AI-Powered Marketing Cloud that simplifies sophisticated marketing through a unified platform. The Director of Strategy will lead efforts with Fortune 2000 marketers to optimize digital marketing strategies and enhance customer experiences across various channels.
AdvertisingAnalyticsInformation ServicesMarketing
Hiring Manager
Natalia DeLaRosa
Responsibilities
Strategic consultation: Seek to understand the Client’s business problems and be a trusted strategic advisor to internal teams and clients alike by providing strategic marketing insights, drawing upon the full scope of Zeta marketing services, strategic and analytic consulting expertise, data and technology to solve clients' core business challenges
Account expansion: Helping to identify opportunities for growth with existing clients in partnership with the Client Development lead. A key focus on expansion from a single channel campaign into an omni-channel program
Business development: As the strategic advisor, you will be tasked with supporting the Business Development team as a client facing resource to build credibility with Zeta’s solutions and the efficacy of our results
Client interface: A large part of this role will involve presenting and selling ideas to our client in partnership with the Client and Business development teams. High-quality presentation and idea articulation skills are a must. Design and deliver new workflows, tests, and POCs for clients as well as make recommendations for new use cases and identify opportunities for growth. Participate in the creation and delivery of customer presentations (QBRs, Pitches, etc.) as well as and leading the client-facing demos of the Opportunity Explorer and Data Cloud Platforms
Digital marketing strategy and tactical guidance: Work with clients to develop, measure and optimize the performance of customer marketing programs across email, mobile, web, social media, and other digital marketing channels
Measurement - Familiarity with marketing measurement solutions such as incrementality, multi-touch attribution, media mix modeling, etc. and the ability to help guide internal conversations and client conversations in the initial stages
Thought leadership and innovation: Help clients and internal teams understand emerging digital marketing trends, apply best practices and pursue innovations in digital marketing. Foster deep relationships with the client’s technical teams and respect from their commercial organizations
Internal Coordination: Establish & maintain internal relationships with adjoining teams to ensure seamless external experience; advise on customer feedback, PoV, and effectiveness of collateral
Product Roadmap: Provide guidance to Product on roadmap and platform gaps based on client needs and competitive solutions to ensure greater adoption, usability, and scalability
Qualification
Required
10+ years of experience in a client facing digital solutions role, preferably in the digital marketing industry with ad tech and data experience
2+ years client-facing experience in sales / business development, sales engineering, solution consulting
Strong knowledge of and experience with enterprise-class digital/email marketing and/or programmatic/social media marketing, execution best practices, technologies, vendor ecosystems, and industry trends
Experience managing email, display, social, mobile, search and/or affiliate programs
Understanding of customer relationship marketing concepts, strategic frameworks, key metrics, and tactical approaches to driving customer acquisition and retention
Knowledge of customer segmentation and modeling approaches a plus
Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders
Ability to manage multiple high-priority projects in a fast-paced setting
High intellectual curiosity, drive, and proactivity
Scrappiness. We don't have all the answers, and from time to time, you'll need to find them
Bachelor's degree required; advanced degree preferred
Benefits
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
Company
Zeta Global
Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.
1001-5000 employees
H1B Sponsorship
Zeta Global has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (17)
2023 (11)
2022 (6)
2021 (8)
2020 (16)
Funding
Current Stage
Public CompanyTotal Funding
$1.46BKey Investors
BofA Securities
2024-09-04Post Ipo Secondary· $105.26M
2024-09-04Post Ipo Equity· $204.94M
2024-09-03Post Ipo Debt· $550M
Leadership Team
David Steinberg
CEO, Co-Founder, and Chairman of the Board
Christian Monberg
Chief Technology Officer
Recent News
2025-12-29
Business Wire
2025-12-03
Morningstar.com
2025-11-24
Company data provided by crunchbase