LendingClub · 4 months ago
Sr Director, Growth Marketing
San Francisco, CA
Full-time
Onsite
Lead/Staff, Director/Executive
12+ years expLendingClub is the leading digital marketplace bank in the U.S., dedicated to helping members secure loans to achieve their financial goals. They are seeking a strategic and innovative Sr Director of Growth Marketing to lead paid acquisition efforts and optimize media programs for revenue growth.
Consumer LendingCreditFinanceFinancial ServicesFinTechLendingPeer to PeerPersonal Finance
Responsibilities
Own and optimize a multi-million dollar paid media budget across channels including paid search, paid social, programmatic, and offline (TV, audio, direct mail, etc)
Develop and execute a robust experimentation roadmap to test new channels, creatives, and audience strategies
Build and refine bottom-up forecasts and performance scenarios in partnership with Finance and Analytics
Lead and mentor a team of paid media managers and agency partners, fostering a culture of performance, learning, and innovation
Implement advanced measurement frameworks including smart bidding, MMM, MTA, and data clean rooms to improve attribution and decision-making
Collaborate cross-functionally with Brand, Product Marketing, Analytics, and Creative to ensure alignment on messaging, targeting, and funnel optimization
Stay ahead of trends in media, martech, and consumer behavior to identify new growth opportunities
Qualification
Required
12+ years of experience in paid acquisition or growth marketing, with at least 8 years in a leadership role
Proven success scaling paid media programs in a B2C environment; fintech or financial services experience strongly preferred
Deep understanding of performance marketing metrics (CAC, LTV, ROAS, payback) and media measurement methodologies (MMM, MTA, geo-holdouts)
Experience managing both digital and traditional media channels
Strong analytical acumen and comfort working with data science, finance, and analytics teams
Excellent leadership, communication, and cross-functional collaboration skills
Bachelor's degree or higher in Marketing or related field; or equivalent work experience
Company
LendingClub
Since our founding in 2007, we have transformed the banking industry by bringing a traditional credit product - the installment loan - online and we’ve been on the fast track ever since.
1001-5000 employees
H1B Sponsorship
LendingClub has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (3)
2022 (26)
2021 (19)
2020 (106)
Funding
Current Stage
Public CompanyTotal Funding
$392.23MKey Investors
Kleiner PerkinsUnion Square VenturesFoundation Capital
2017-04-09Post Ipo Equity
2014-12-11IPO
2014-08-22Series Unknown
Leadership Team
Scott Sanborn
CEO
Drew LaBenne
Chief Financial Officer
Recent News
p2p-banking.com
2025-12-24
Company data provided by crunchbase