Zeta Global · 2 hours ago
Principal AI/ML Engineer - AdTech
New York, NY
Full-time
Onsite
Lead/Staff
$300K/yr - $400K/yr
10+ years expZeta Global is an AI-Powered Marketing Cloud that utilizes advanced artificial intelligence to enhance marketing efficiency. The Principal AI/ML Engineer will lead the development of machine learning models and AI features for the advertising platform, focusing on campaign optimization and user personalization while collaborating with cross-functional teams.
AdvertisingAnalyticsInformation ServicesMarketing
Hiring Manager
Danielle Doyle, MSHRM
Responsibilities
Lead the design and implementation of scalable, high-performance, and resilient ML solutions for AdTech use cases
Architect and evolve the end-to-end machine learning pipeline – from data ingestion and training to real-time inference, for our real-time bidding, targeting, and optimization algorithms
Define the technical roadmap and vision for AI/ML in our platform, evaluating new tools and techniques (including the latest in deep learning and LLMs) and making strategic build-vs-buy decisions
Develop intelligent systems using AI agents and agentic workflows to automate and optimize end-to-end campaign processes
Partner with engineering, product, and data science teams to translate marketing objectives into ML-driven solutions
Ensure system robustness and stability for ML services in a high-concurrency, low-latency environment
Provide technical guidance and mentorship to other engineers and data scientists, fostering a culture of excellence in engineering and ML best practices
Qualification
Required
10+ years of experience in software engineering or data science, with at least 3-5 years in a principal engineer or lead ML role (preferably in the AdTech/MarTech industry)
Proven experience designing and building high-throughput, low-latency distributed systems or data pipelines for large-scale applications
Deep expertise in the programmatic advertising ecosystem, including Demand-Side Platforms (DSPs), real-time bidding (RTB), Supply-Side Platforms (SSPs), and ad exchanges
Proficiency in programming languages such as Java, Go, and Python for building both data-intensive backend services and ML tools
Hands-on experience with machine learning frameworks and libraries, especially PyTorch or TensorFlow, for developing and training models
Strong experience with big data and streaming frameworks (e.g., Apache Spark, Kafka, Hadoop) for processing and analyzing large datasets
Expertise with cloud platforms (preferably AWS) and related services for scalable ML model deployment and data storage
Experience with various data stores, including both SQL and NoSQL databases (e.g., MySQL/PostgreSQL, Cassandra, DynamoDB, Redis)
Familiarity with containerization and orchestration technologies (Docker, Kubernetes) for deploying and managing services at scale
Excellent communication, presentation, and interpersonal skills, with ability to convey complex ML concepts to technical and non-technical stakeholders
Preferred
Experience with Large Language Models (LLMs) and generative AI applied to advertising, for example, using AI to generate ad copy, optimize creative content, or personalize messaging
Experience designing and implementing agentic workflows that enable autonomous decision-making and real-time optimization in marketing campaigns
Experience with machine learning model serving and optimization for real-time inference applications (latency-critical environments)
Familiarity with modern data lake and table formats (e.g., Apache Iceberg, Apache Hudi) for managing large-scale analytical datasets
Knowledge of microservices architecture and event-driven design patterns in distributed systems
A track record of contributions to open-source projects or speaking at industry conferences, demonstrating thought leadership in AI/ML
Benefits
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts, Virtual Wellness Classes, and Pet Insurance
Company
Zeta Global
Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.
1001-5000 employees
H1B Sponsorship
Zeta Global has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (17)
2023 (11)
2022 (6)
2021 (8)
2020 (16)
Funding
Current Stage
Public CompanyTotal Funding
$1.46BKey Investors
BofA Securities
2024-09-04Post Ipo Secondary· $105.26M
2024-09-04Post Ipo Equity· $204.94M
2024-09-03Post Ipo Debt· $550M
Leadership Team
David Steinberg
CEO, Co-Founder, and Chairman of the Board
Christian Monberg
Chief Technology Officer
Recent News
2025-12-29
Business Wire
2025-12-03
Morningstar.com
2025-11-24
Company data provided by crunchbase