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Vanguard · 2 months ago

Analytics Lead, Strategic Marketing

Malvern, PA

Full-time

Hybrid

Senior Level

5+ years exp

Vanguard is a purpose-driven company focused on the long-term financial wellbeing of clients. They are seeking a Strategic Marketing Analytics Lead to leverage analytics across the marketing ecosystem, driving smarter marketing strategies and measuring performance to achieve business outcomes.

FinanceFinancial Services

No H1B

Responsibilities

Partner with marketing stakeholders to understand goals, deliver insights, and contribute to strategic planning and tactical execution of marketing initiatives

Bring structure to business requests, translate requirements into an analytical approach, and lead projects through completion

Lead the development and execution of analytics strategies that support marketing initiatives, including campaign performance, audience segmentation, and product activation measurement

Analyze advertising data to evaluate customer engagement, assess impact and provide actionable insights to improve future campaigns

Build and maintain dashboards and reports that communicate key marketing metrics to stakeholders in a clear and impactful way

Performs analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts

Proactively expands knowledge of business and analytics and shares with team members. Shares and documents best practices

Qualification

Marketing analyticsTableauSQLAdobe AnalyticsExcelAdvertising measurementAnalytical skillsStorytelling skillsCommunication skillsCollaboration skillsProject management

Required

5+ years of experience in marketing analytics or business intelligence

Proficiency in Tableau, SQL, Excel, and Adobe Analytics

Strong analytical and storytelling skills

Excellent communication and collaboration abilities. Able to interface with non-technical stakeholders (business leaders/marketers) and technical partners (engineers, data architects)

Ability to manage multiple priorities and meet deadlines