ZoomInfo · 21 hours ago
Senior Product Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$112K/yr - $176K/yr
5+ years expZoomInfo is where careers accelerate, and they are seeking a Senior Product Marketing Manager to lead the execution and continuous improvement of their Market & Competitive Intelligence program. This role involves partnering with various teams to provide actionable intelligence and enhance systems and processes for competitive insights, leveraging AI and automation for efficiency.
AnalyticsInformation ServicesLead GenerationMarketing
Responsibilities
Maintain and evolve a repeatable process for collecting, organizing, and sharing market and competitor insights
Define the taxonomy, frameworks, and guardrails for how we capture, structure, and disseminate intelligence
Maintain a real-time, AI-powered view of competitors, categories, and market shifts that’s integrated into product, pricing, and GTM decisions
Integrate insights from analyst and research sources (e.g., Gartner, G2, Tegus, Alphasense) into our knowledge graph and internal systems
Partner with Sales Enablement to ensure competitive content like battlecards, positioning, and objection handling are continuously refreshed and data-backed
Experiment with AI-based tools to automate updates, generate short summaries, or tailor competitive content for different segments
Run training and update cycles for GTM teams to ensure confidence in competitive positioning and differentiation narratives
Partner with Product Management to inform roadmap, packaging, and pricing decisions with timely, structured competitive insights
Build automated workflows that monitor competitor feature launches, product page changes, pricing updates, and customer reviews
Support Marketing and PMMs by contributing market insights to campaigns, launches, and messaging frameworks
Translate insights into strategic recommendations for both near-term launches and long-term product differentiation
Act as the central intake point for intelligence requests from Product, RevOps, Enablement, and Marketing stakeholders
Design and implement AI-powered self-service tools (e.g., competitive chatbots, dashboards, or Slack agents) to handle frequent and repeatable requests
Collaborate with Analyst Relations and RevOps to align external and internal sources of intelligence
Proactively identify and automate high-frequency intelligence workflows to reduce manual bandwidth needs
Define and report KPIs for intelligence system adoption and business impact, e.g., win-rate lift, usage of competitive materials, insight-to-decision speed
Run quarterly retros on intelligence system performance and drive model-driven improvements
Continuously experiment with new LLM-based workflows, signals, and tools to enhance intelligence accuracy and timeliness
Qualification
Required
5-7+ years in Product Marketing, Competitive Intelligence, or Strategy within a B2B SaaS company
Proven ability to design and scale intelligence systems, not just deliver manual research
Hands-on experience using or building AI-powered tools for research (e.g., ChatGPT, Perplexity, Agentforce, or custom GPTs) and automation (e.g., Cursor, n8n)
Strong analytical and storytelling skills, with the ability to communicate insights to both executives and field teams
Experience collaborating with Product, Enablement, and RevOps teams
Preferred
Familiarity with tools such as Crayon, Klue, Amplitude, Notion
Experience managing structured data systems or knowledge graphs
Benefits
Comprehensive benefits
Holistic mind, body and lifestyle programs designed for overall well-being
Company
ZoomInfo
ZoomInfo offers a platform for accessing business contact information, company profiles, and sales intelligence tools.
1001-5000 employees
H1B Sponsorship
ZoomInfo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (74)
2024 (67)
2023 (51)
2022 (115)
2021 (81)
2020 (10)
Funding
Current Stage
Public CompanyTotal Funding
$8.55MKey Investors
TA AssociatesVenrock
2024-04-01Post Ipo Equity· $1.55M
2020-06-04IPO
2019-02-04Acquired
Leadership Team
Henry Schuck
CEO and Founder
Filip Popovic
Chief Technology Officer
Recent News
Venrock
2025-12-31
Company data provided by crunchbase