Instacart · 1 day ago
B2B Marketing Operations Analyst (Contract)
Instacart is transforming the grocery industry by providing essential services that enable customers to access the food they love. The B2B Marketing Operations Analyst will support the Commercial Marketing team by managing data and reporting structures while driving growth through effective marketing strategies for retailers and brands in the online grocery sector.
Delivery ServiceE-CommerceGroceryShopping
Responsibilities
Building and maintaining data pipelines
Creating reports and dashboards for stakeholders
Ensuring data integrity through processing, cleansing, and validation efforts
Serving as the marketing operations contact, partnering with sales operations to better segment our target audiences
Managing technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
Translating business requirements into actionable audience targeting strategies while identifying patterns to develop repeatable targeting templates
Creating and maintaining metrics reports on marketing and sales activities and effectiveness and business impact
Monitoring campaigns to optimize performance based on industry best practices
Translating data into actionable insights and recommendations that help to drive business outcomes
Partnering with marketing stakeholders to develop robust KPIs and scorecards for marketing performance monitoring
Producing and maintaining metrics reports on marketing and sales activities, effectiveness, and business impact
Presenting analysis and findings to a variety of audience
Evaluating new technologies and add-on applications to improve and optimize marketing team performance
Interacting with and analyzing data from various sources and platforms relevant to Marketing (e.g., campaign automation, CRM, data warehouse, CDP, LMS/CMS, 3rd party data, social listening), with the ability to connect and synthesize insights across these diverse datasets
Qualification
Required
5+ years of experience working as a decision/data scientist/analyst, data engineer, or software engineer focused on Marketing
B.S. / M.S. in relevant or quantitative discipline: Computer Science, Data Science, Applied Mathematics, and/or Statistics
Thrives in a fast-paced, cross-functional role
Ability to build effective relationships with key business stakeholders and form productive partnerships with collaborators, including the ability to translate technical findings to non-technical audience
Experience building operational dashboards and automated reporting
Proficiency in the usage, configuration, and management of: Data visualization and reporting tools (e.g., Tableau, Power BI, Looker Studio), Analytics tools (e.g., GA4, Adobe Analytics, etc.), Tag management systems (e.g., Google Tag Manager, etc.), Data querying and manipulation tools (e.g., SQL)
Experience with marketing automation and CRM platforms (eg. Pardot, Salesforce or similar)
Strong problem-solving and critical-thinking skills
Excellent organizational and time-management skills, with the ability to prioritize and manage multiple projects
Preferred
Experience working with R, Python, SAS, or other statistical programming languages
Proficiency with databases and data retrieval, including SQL, Snowflake, Spark and REST APIs
Company
Instacart
Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers.
H1B Sponsorship
Instacart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (156)
2024 (173)
2023 (111)
2022 (159)
2021 (170)
2020 (59)
Funding
Current Stage
Public CompanyTotal Funding
$2.92BKey Investors
T. Rowe PriceTiger Global ManagementD1 Capital Partners
2023-09-19IPO
2021-11-01Private Equity· $232M
2021-09-05Secondary Market
Recent News
2026-01-06
2026-01-05
Company data provided by crunchbase