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Realtor.com · 2 days ago

Sr. B2B Marketing Manager, New Homes

Austin, TX

Full-time

Hybrid

Senior Level, Lead/Staff

8+ years exp

Realtor.com® is the leading online platform in real estate, dedicated to connecting buyers, sellers, and renters with expert guidance. As the Sr. B2B Marketing Manager for New Homes, you will develop and execute marketing strategies to enhance builder engagement and retention, driving revenue growth through demand generation and sales enablement initiatives.

PropTechReal EstateRental Property

H1B Sponsor Likely

Responsibilities

Own end-to-end event marketing execution —driving pre-, during-, and post-event initiatives that deliver on key goals

Partner with the events team to plan, coordinate, and execute Realtor.com®’s presence at industry conferences and trade shows

Support event activations, including logistics, content, and builder engagement

Identify and prepare speakers for Realtor.com® and industry stages (trade shows, webinars, panel discussions)

Produce thought leadership and research reports that elevate Realtor.com®’s industry expertise

Own the creation and scaling of sales playbooks, ROI calculators, and builder case studies that shorten sales cycles and increase retention

Manage builder-facing content across digital, CRM, and social channels

Test and scale demand-generation tactics across channels (events, partnerships, email, social, paid)

Manage Realtor.com®’s builder-facing digital presence (blogs, resource hubs, newsletters)

Execute builder marketing plans and campaigns that align with the B2B (Builder) marketing strategy, driving pipeline growth, deal velocity, and renewal uplift for Realtor.com® builder products

Leverage research and insights to uncover new opportunities and deliver actionable recommendations

Partner with sales teams to identify and activate high-impact marketing opportunities

Lead go-to-market strategy for builder-facing product launches and enhancements

Collaborate with product and product marketing teams to develop positioning, messaging, and training materials

Ensure internal stakeholders are aligned and equipped for successful launches

In collaboration with the Research & Insights team, support development and measurement of builder NPS, ensuring customer feedback directly informs marketing strategies and product improvements

Track and analyze campaign performance, reporting regularly to leadership

Continuously optimize programs to improve ROI, lead quality, and customer retention

Act as the business partner to Sales and Product, translating builder needs into marketing strategies that drive revenue and retention

Collaborate directly with Product to ensure builder-facing launches are positioned to win in-market, and support roadmap prioritization with marketing insights

Collaborate closely with internal and external stakeholders to ensure consistent messaging and execution

Qualification

B2B marketing experienceDemand generationSales enablementEvent marketingContent developmentCRM platformsAnalytical mindsetProject managementCross-functional collaborationStorytelling skills

Required

Bachelor's Degree or equivalent

8+ years of B2B marketing experience

Proven results in demand generation, sales enablement, and event marketing

Strong content development and storytelling skills for B2B audiences

Experience working cross-functionally with sales, product, and creative teams

Comfortable with CRM platforms and marketing automation

Strong analytical mindset with experience reporting on KPIs and campaign performance

Excellent project management skills and ability to juggle multiple initiatives

Embrace a scrappy, hands-on mindset—willing to tackle any task, big or small, and push boundaries to find innovative solutions

Preferred

Experience in real estate, new construction, or related industries

HubSpot preferred as CRM platform

Benefits

Inclusive and Competitive medical, Rx, dental, and vision coverage

Family forming benefits

13 Paid Holidays

Flexible Time Off

8 hours of paid Volunteer Time off

Immediate eligibility into Company 401(k) plan with 3.5% company match

Tuition Reimbursement program for degreed and non-degreed programs

1:1 personalized Financial Planning Sessions

Student Debt Retirement Savings Match program

Free snacks and refreshments in each office location

Company

Realtor.com

Glassdoor3.4

Realtor.com is an online platform that allows users to search for real estate property records, houses, condos and lands. It is a sub-organization of Move.

Founded in 1996

Santa Clara, California, USA

1001-5000 employees

https://www.realtor.com/

H1B Sponsorship

Realtor.com has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (26)

2024 (62)

2023 (26)

2022 (83)

2021 (88)

2020 (52)