Aspen Dental · 9 hours ago
Director, CRM Operations & Martech
Chicago, IL
Full-time
Onsite
Director/Executive
$150K/yr - $180K/yr
10+ years expAspen Dental is one of the largest and most trusted retail healthcare business support organizations in the U.S. They are seeking a Director, CRM Operations & Martech to lead the vision, strategy, and roadmap for CRM, CDP, and marketing automation platforms, driving innovation in personalization and customer engagement while optimizing digital marketing processes.
DentalHealth CareHospital
Responsibilities
Define and communicate the personalization vision, strategy, priorities, and KPIs
Lead CRM and personalized campaign execution with cross-functiona
Evaluate and integrate Martech platforms to scale customer engagement
Deliver top activation use cases such as advanced segmentation, lead enrichment, and journey orchestration
Link tactical execution to enterprise business strategies
Use data to measure performance, optimize campaigns, and drive improvements
Identify problems, create scalable solutions, and optimize operational processes
Champion continuous improvement and stay ahead of industry trends
Translate journey insights into digital tools that improve targeting, relevance, and conversion
Leverage AI, customer profiling, and computed traits to enrich CRM/CDP models and boost ROI
Deliver personalized use cases like real-time content, contractor training, and behavioral tracking
Manage relationships with external vendors and agencies supporting digital marketing efforts
Drive adoption of a unified customer profile across all touchpoints (Web, Call Center, CRM, Email, AZEKNow, etc.)
Oversee platform implementation and evolution
Monitor KPIs including conversion, lead quality, campaign performance, and engagement across channels
Lead cross-functional teams in a matrixed environment to deliver measurable outcomes
Build strong partnerships across marketing, product, IT, and analytics
Foster a culture of innovation, agility, and customer-centricity
Ensure marketing campaigns comply with data privacy laws and industry regulations
Maintain deliverability best practices for email and messaging platforms
Stay up to date on digital marketing trends and best practices, ensuring the team remains innovative and competitive
Act as the key liaison between marketing, IT, analytics, and product teams to ensure alignment on business objectives
Work CRM Channel teams with creative, content, and digital teams to streamline asset creation and campaign execution
Partner with sales and customer support teams to align marketing initiatives with customer needs
Qualification
Required
10+ years in digital product management with deep expertise in CRM, CDP, or Martech platforms
Hands-on experience with Salesforce, CDPs (Datacloud preferred), and automation tools
Proven track record driving personalization, segmentation, and data-driven marketing at scale
Knowledge of data privacy, consent management, and compliance (GDPR, CCPA, HIPAA)
Strong ability to turn technical architecture and customer insights into scalable business solutions
Demonstrated success leading cross-functional teams and delivering measurable results
Entrepreneurial mindset with strong problem-solving and innovation skills
Excellent analytical, communication, and collaboration skills
Benefits
Paid time off
Health
Dental
Vision
401(k) savings plan with match
Company
Aspen Dental
Aspen Dental is a provider of general dentistry services.
5001-10000 employees
H1B Sponsorship
Aspen Dental has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (3)
2023 (20)
2022 (16)
2021 (14)
2020 (7)
Funding
Current Stage
Late StageLeadership Team
Kimberly Cameron Jones
Vice President of Hygiene Operations
Recent News
2025-12-08
Company data provided by crunchbase