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Sono Bello · 10 hours ago

Director, Lifecycle Marketing

Bellevue, WA

Full-time

Hybrid

Director/Executive

$166K/yr - $208K/yr

8+ years exp

Sono Bello is America's top cosmetic surgery specialist, offering a dynamic and high-energy work environment. The Director of Lifecycle Marketing will lead the strategy, execution, and optimization of lifecycle marketing efforts, enhancing patient communication and experience through various channels.

CosmeticsHealth CareMedical

Responsibilities

Own the CRM roadmap to drive patient acquisition, retention, loyalty, and reactivation across email, SMS, push, and in-center channels

Develop and manage multi-touch campaigns supporting the full patient lifecycle: inquiry, consultation, procedure, post-care, referrals and winback

Build and develop lifecycle focused data and analytics structure in partnership with technology and data science teams with a cross functional focus to exceed performance trends

Define and refine patient cohorts and behavioral segments to deliver relevant, timely, and emotionally resonant messaging

Leverage and optimize CDPs to build automated journeys and workflows that reflect patient needs and preferences across channels

Develop integrated martech infrastructure across systems for reliable, consistent, accurate view of the customer and attributes to improve engagement in our service

Lead strategy and execution of new center & in-center marketing materials, including signage, brochures, posters, digital screens, and localized promotions

Partner with field sales teams and the creative team to ensure centers are equipped with up-to-date, brand-aligned collateral that supports patient education and conversion

Develop consultation room assets, and post-procedure materials that reinforce brand trust and care

Support center-level activations, seasonal campaigns, and referral initiatives with tailored marketing toolkits

Plan, execute, and analyze multi-channel CRM campaigns, transactional, promotional, educational, and triggered

Lead A/B testing and experimentation to optimize messaging, timing, and channel mix

Continuously improve conversion rates and reduce inefficiencies in contact strategies

Ensure all communications are HIPAA-compliant and follow best practices in consent management (TCPA, CAN-SPAM)

Manage email domain health and SMS number reputation, working closely with HubSpot or similar CRM technologies

Partner with Brand, Sales, Analytics, Contact Center, and Field Operations to align CRM and in-center efforts with business goals

Collaborate with Creative and Field teams to localize marketing assets and ensure brand consistency across all touchpoints

Collaborate with Analytics and Product teams to interpret performance data and uncover actionable insights

Report on CRM and in-center marketing effectiveness and make data-driven recommendations to improve patient engagement and revenue impact

Qualification

CRM StrategyLifecycle MarketingData AnalyticsHubSpot ExpertiseSegmentationPersonalizationProject ManagementCreative ThinkingCommunication SkillsSelf-Starter