Goodway Group · 1 hour ago
Vice President, Media – Retail Media Networks (RMN)
United States
Full-time
Remote
Director/Executive
12+ years expGoodway Group is an independent and remote-first media and marketing services firm with a long history of excellence. The Vice President, Media - Retail Media Networks (RMN) will drive media excellence and innovation across the company's retail media network partnerships, overseeing media operations and ensuring performance outcomes meet expectations.
AdvertisingInternet
Responsibilities
Lead all aspects of RMN media execution across onsite, offsite, and in-store channels
Establish and enforce operational best practices for campaign activation, pacing, optimization, and QA across all retail networks
Monitor performance KPIs (ROAS, sales lift, incrementality, deliver-in-full rates, and sell-through) and ensure proactive course correction and learning application
Drive a test-and-learn mindset and embed data-informed decision-making in all RMN operations
Own platform excellence and innovation across all core RMN and ad tech tools (Criteo, CitrusAd, Kevel, LiveRamp, The Trade Desk, Adobe, Google, Meta, and emerging in-store solutions)
Partner across Retailer Product, Tech, and Analytics teams to evaluate and integrate new platforms, data solutions, and clean room technologies that advance retail media performance
Ensure consistent documentation, workflow optimization, and cross-platform learning across all RMN accounts
Serve as senior media advisor and performance leader for retail network executives, ensuring clear alignment between retailer business goals and media execution strategies
Represent Goodway in executive-level client discussions, joint business planning, QBRs, and media innovation reviews
Deliver proactive, insight-led recommendations to drive network maturity and growth
Ensure RMN clients view Goodway as a high-performing and forward-looking media partner
Collaborate closely with Client Experience, Analytics, Strategy, and Investment teams to ensure alignment across RMN programs
Partner with the Commerce Client Leads and other LOB media leaders to share best practices and frameworks that elevate execution consistency and performance
Support enterprise-level innovation by integrating RMN insights into full-funnel and commerce media strategies
Directly lead and develop the RMN Media team, including Media Directors, Activation leads, and supporting pods
Build a culture of accountability, curiosity, and continuous improvement anchored in operational rigor and craft mastery
Partner with PX to define talent pathways, skill development plans, and performance management frameworks for media talent
Establish succession planning and elevate next-generation media leaders within the RMN organization
Represent Goodway’s RMN media expertise at key retail media forums, panels, and client-facing events when invited
Partner with Marketing and Communications to highlight RMN success stories and innovation in-market
Contribute to POVs, case studies, or client showcases that reinforce Goodway’s leadership in retail and commerce media
Qualification
Required
12–15+ years in digital media leadership, with deep expertise in retail and commerce media ecosystems
Proven record of leading large-scale retail media activation, integrating onsite, offsite, and in-store performance strategies
Hands-on fluency across RMN platforms (Criteo, CitrusAd, Kevel, TTD, LiveRamp, etc.) and KPIs (ROAS, incrementality, sales lift, sell-through)
Experienced operator who combines strong commercial acumen with excellence in executional detail
Strategic and collaborative leader who thrives in a high-growth, matrixed environment
Recognized or emerging thought leader in retail media; comfortable representing Goodway externally
Inclusive and empowering people leader who builds confidence, clarity, and career paths for media professionals
Company
Goodway Group
90+ years of marketing innovation. Empowering clients to trailblaze through the digital frontier.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jay Friedman
Strategic Advisor
Recent News
2025-11-15
2025-11-14
2025-11-14
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