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Saviynt · 2 months ago

Web Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Saviynt is a leader in identity security, known for its AI-powered identity platform that helps organizations manage access to applications and data. They are seeking a Web Marketing Manager to oversee the strategy and performance of their website, optimize conversion rates, and lead SEO initiatives while collaborating with various teams to enhance digital marketing efforts.

Artificial Intelligence (AI)Cloud Data ServicesCyber SecurityEnterprise Software

Responsibilities

Take full day-to-day ownership of Saviynt.com, ensuring world-class brand consistency, usability, and technical health—from managing uptime and accessibility to maintaining the site roadmap and coordinating with external agencies

Define and track the key website KPIs—traffic, engagement, and conversion rates—and use that data to fuel growth

Actively develop and execute A/B tests and personalization initiatives, using tools like Hotjar or Crazy Egg to analyze user behavior and drastically improve conversion paths

Ensure impeccable tracking, tagging, and attribution in our MarTech stack (HubSpot, Google Analytics, Google Tag Manager)

Lead the charge on our SEO strategy

Collaborate with content and product marketing to optimize pages for organic search visibility and get technical by configuring robots.txt, LLM.txt, and schema markup to boost performance across both traditional and AI-powered search platforms

Work hand-in-hand with demand gen, content, creative, and product marketing teams to launch high-impact landing pages and coordinate mission-critical site updates for major events like UNLOCK, RSAC, and Fal.Con