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The Orchard · 1 day ago

Associate Director, Marketing - Human Re-Sources

Los Angeles, CA

Full-time

Onsite

Senior Level, Lead/Staff

$85K/yr - $95K/yr

4+ years exp

The Orchard is an independent music label founded in 2017, headquartered in Los Angeles, California. As an Associate Director of Marketing, you will lead media and marketing initiatives, manage relationships for digital marketing campaigns, and collaborate with teams to drive artist engagement and strategic marketing plans.

ArtDigital EntertainmentDirect MarketingMusicVideo

Culture & Values

Responsibilities

Own and manage key relationships that contribute to successful social media and digital marketing campaigns on behalf of Human Re-Sources and its artists

Write and edit marketing content (i.e. ads, newsletters, blogs, emails, social media, presentations and digital campaign proposals)

Work collaboratively with A&R’s, Creative Director, and Product to build campaigns that encompass strategic streaming, digital media and digital marketing operational roll outs and drive lasting fan engagement

Align with department Leads consistently to ensure cohesive marketing plans are created and presented to management teams with timely approvals

Cultivate promotional relationships with brand agencies, PR and non-profit organizations that are relevant to artist roster

Advise on best practices in the digital landscape, while continuing to research innovative tools and agencies within the space

Oversee creation of digital media and digital marketing materials, liaising with management for necessary approvals and/or discussions that move the campaign forward

Conceptualize and oversee strategic rollout of content for artists’ DSP profiles, fanpages, relevant socials and/or visual channels

Review audience data, growth analytics, marketing tactics, and any relevant dashboards to inform digital best practices and artist development

Qualification

Digital marketingStrategic planningProject managementContent creationData analysisCommunication skillsCross-functional collaborationRelationship building

Required

Bachelor's degree or equivalent practical experience

4-6 years' of experience working in a strategic artist and brand development capacity at a marketing, music, or entertainment company

Strong communication skills and a proven track record of communicating a vision and roadmap along with the resourcing needs to achieve it; ability to operate successfully in a cross-functional environment, build relationships, and influence managers

Ability to build strategic plans and execute against them within quantitative modeling, strategic thinking, and sound business judgment

Prior experience presenting to executives and senior leadership

Strong project management skills, including the ability to think end-to-end, manage long-term projects, manage multiple projects simultaneously, and manage teams

Benefits

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans

Investment in your professional growth and development enabling you to thrive in our vibrant community

Time off for a winter recess