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Annalect · 1 day ago

Analyst, Analytics US Army

New York, United States

Full-time

Hybrid

Entry Level

$52K/yr - $75K/yr

1+ years exp

Annalect is the Data & Technology arm of Omnicom Media Group, focused on leveraging data and technology to enhance client relationships. As an Analyst on the Analytics team, you will transform vast data sets into actionable insights and collaborate across teams to influence marketing strategies.

AdvertisingConsultingMarketing

Responsibilities

Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources

Support the organization in analytics capabilities, including data visualization; campaign dashboarding, reporting, and data services

Ensuring timely follow through on all scheduled and ad hoc deliverable, addressing potential roadblocks for scheduled and ad hoc deliverables with manager to ensure projects maintain alignment to timeline

Assisting in the development of audience analytics, through audience & segmentation consistencies, research collaboration and insights extending performance reporting approach for audience insights

Help develop and understand complex cross-channel marketing measurement plans

Evaluate effects on marketing optimizations across different and disparate marketing channels

Communicate deep analytics insights in a client-friendly way

Qualification

Data visualizationSQLRPythonExcelMarketing analyticsMarketing mix modelingCommunication skillsTeam collaborationSelf-driven

Required

Bachelor's degree in statistics, mathematics, computer science, economics, engineering, information management, social sciences, or business/marketing related fields

OR 1 to 2 years of experience in a quantitative data driven field, marketing/media analytics, or other relevant field

Strong excel skills (Leveraging features, Pivot Tables, Macros, and other advanced functions)

Excellent communication skills are a must

Ability to work well with others and work in cross functional teams

Able to learn and work independently and autonomously, be self-driven, but always collaborating

Preferred

Understanding and familiarity of the marketing and digital media landscape, including nuance within media platforms and technology, SEO, owned social, PR, events, direct marketing, and sales optimization and analytics

Experience with data visualization platforms (Datorama, Power BI, Tableau, etc.)

Hands-on experience and proficiency in SQL, R, and/or Python

Understanding of marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)

Audience strategy and measurement

Prior agency experience

Experience delivering and operationalizing reporting solutions for clients