Optimum Sports · 1 day ago
Manager, Integrated Planning
New York
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $105K/yr
4+ years expOmnicom Media Group (OMG) is a global leader in media services, specializing in Financial Services. The Manager, Integrated Planning will lead client relationships, develop media strategies, and oversee campaign execution while mentoring junior team members.
AdvertisingBrand MarketingMarketingPublic RelationsSports
Responsibilities
Serve as day-to-day client lead, ensuring timely and effective responses to client needs and requests
Develop and present comprehensive media recommendations encompassing both tactical activations and high-impact, custom solutions to achieve client goals
Oversee end-to-end campaign execution—from trafficking and creative delivery through reporting and optimization—ensuring quality control, accuracy, and adherence to deadlines
Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy and alignment with client objectives
Lead campaign performance analysis, providing actionable insights and optimization strategies based on data and key performance indicators (KPIs)
Maintain a full understanding of ongoing projects across planning, digital, and investment teams to ensure strategic alignment
Guide, mentor, and develop junior team members—setting clear expectations, prioritizing work, ensuring quality standards, and fostering professional growth
Collaborate on project timelines and coordinate cross-functional inputs to meet delivery milestones
Support junior staff in developing clear and strategic RFPs, ensuring proposals from media partners are innovative, best-in-class, and aligned with client objectives
Contribute to Ptarmigan Media’s thought leadership and new business development initiatives
Qualification
Required
4+ years of media planning and buying experience within a media agency
Strong knowledge of 360° cross-channel media, including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio
Proven ability to develop and implement innovative ideas that enhance channel performance and client processes
Strong analytical skills with the ability to interpret digital performance data and report on KPIs across multiple tactics
Effective negotiation skills that deliver incremental value for client investments
Proficiency with key tools including Google Analytics, Campaign Manager (DoubleClick/DFA), Google Data Studio, and Prisma
Proven ability to build strategic, collaborative relationships with media partners and clients
Exceptional communication, presentation, and writing skills
Highly organized, detail-oriented, and able to thrive in a fast-paced environment while managing multiple priorities
Advanced proficiency in Microsoft Office Suite
Preferred
Experience in the Financial Services category preferred, but not required
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
Optimum Sports
Optimum Sports is a sports marketing agency for sports that has expertise in branding, investments, client relationships, PR and strategy.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Dale Song
Chief Partnerships & Consulting Officer
Jeremy Carey
Chief Investment Officer
Recent News
Sports Business Journal
2026-01-17
Company data provided by crunchbase