Apply on Employer Site

Everyday Dose · 2 months ago

Full-Stack Content Creator/Creative Strategist

Austin, TX

Full-time

Hybrid

Mid, Senior Level

3+ years exp

Everyday Dose is a wellness brand known for its innovative mushroom coffee. They are seeking a Full-Stack Content Creator/Creative Strategist to manage the creative lifecycle, from strategy to execution, while analyzing performance data and understanding customer psychology.

Food and BeverageFood ProcessingManufacturingNutritionWellness

Responsibilities

Interpret creative performance data from Meta Ads, Motion, and Northbeam to drive iterations and new concepting

Identify friction points in the funnel: low CTR? Test CTA or headline. Low thumb-stop? Change visual hook or story tension. Low retention? Adjust narrative pacing, editing style, or format

Use data to do more than just swap hooks, understand why something worked or didn't

Conduct customer research (reviews, testimonials, surveys) and integrate insights into creative direction

Write high-converting UGC scripts with strong DR hooks, tension arcs, and value-driven CTAs

Ideate 5-10 fresh concepts weekly for new ads across UGC, TikTok-style, founder-led, testimonials, and more

Collaborate with the Head of Creative and Performance Team to ensure alignment with audience psychology and brand voice

Direct and/or assist in in-person shoots (LA-based preferred but not required)

Plan set, props, talent, and shot lists to make every frame intentional

Think visually and practically, how can we shoot this smarter, tighter, and more natively to platform?

Step into content creation yourself when needed

Guide editors with detailed notes and creative direction; understand L-cuts, jump cuts, pacing, and motion as tools to retain attention

Run retention audits and identify drop-off patterns

Version winning creatives across formats, durations, intros, and CTA frameworks

Create briefs that actually result in better deliverables - clarity, context, and intention

Qualification

Creative strategyMeta AdsDirect response copywritingCustomer psychologyContent creationScriptingVideo editingTrend mappingProject managementCollaboration