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Benchling · 2 months ago

Events Marketing Manager

San Francisco, CA

Full-time

Hybrid

Mid, Senior Level

$123K/yr - $167K/yr

5+ years exp

Benchling is a company focused on unlocking the power of biotechnology through its R&D Cloud. They are seeking an experienced Events Marketing Manager to drive pipeline growth, customer engagement, and brand awareness across North America by managing third-party events and collaborating with various teams to ensure impactful event strategies.

BiotechnologyLife ScienceSoftware

Comp. & Benefits

Responsibilities

Develop and execute an annual event strategy and roadmap across third-party conferences, partner events, and trade shows, in alignment with marketing priorities, sales objectives and target personas

Collaborate closely with sales, SDRs, product marketing, brand, and creative teams to ensure event goals, messaging, and deliverables are aligned and impactful

Own end-to-end event management — from sponsorship evaluation and contract negotiation to logistics, booth design, lead management, and post-event follow-up

Evaluate and recommend new event opportunities to expand our presence in key markets and verticals

Support field and customer events (including user groups, customer summits, and regional roadshows) as part of the broader go-to-market strategy

Manage vendor relationships and negotiate cost-effective contracts that maximize ROI while maintaining brand quality and consistency

Define, track, and report key event KPIs such as leads generated, MQLs/SQLs, pipeline impact, and ROI, using insights to optimize future programs

Drive continuous improvement through data-driven analysis, stakeholder feedback, and best practice sharing across teams

Qualification

Event marketingVendor managementProject managementMarketing automationData-driven analysisCollaboration skillsCommunication skillsAdaptability

Required

5+ years of experience in event marketing and/or field marketing, preferably in B2B or SaaS environments

Proven success managing third-party events — including trade shows, conferences, and partner events — from strategy through execution

Strong project management skills, with the ability to handle multiple events simultaneously while maintaining attention to detail and deadlines

Demonstrated experience with vendor management, contract negotiation, and budget oversight

Familiarity with marketing automation and CRM systems (such as Salesforce, HubSpot, or Marketo)

Excellent communication and collaboration skills — comfortable working cross-functionally with marketing, sales, and product teams across time zones

Data-driven mindset, with experience measuring event performance and leveraging insights to drive improvement

Apply AI to optimize event performance, identify trends, and continuously improve targeting and engagement strategies

Ability to thrive in a fast-paced, dynamic environment, adapting quickly to shifting priorities and business needs

Preferred

Experience supporting customer or field marketing events (e.g., roadshows, executive roundtables, user conferences)

Experience using AI or automation tools within event marketing (e.g., for audience targeting, personalization, or post-event analytics) is a strong plus

Background in partner or ecosystem marketing