Sr. Manager, Content Strategy jobs in United States
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Carlisle Construction Materials · 5 hours ago

Sr. Manager, Content Strategy

positionCarlisle, PA
timeFull-time
remoteHybrid
seniorityDirector/Executive
date10+ years exp

Carlisle Construction Materials is seeking a Senior Content Strategy Manager who will lead a multidisciplinary team to shape compelling brand narratives and deliver high-impact marketing campaigns. This role involves developing content strategy, optimizing digital asset management, and championing continuous improvement within the marketing organization.

Building MaterialManufacturingService Industry
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Growth Opportunities
Hiring Manager
Ashley Fox, MBA
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Responsibilities

Responsible for developing and overseeing content strategy, graphic design, multimedia (video/audio), and other creative content production to attract and engage an audience
Maintain high creative standards and ensure consistent execution across all platforms
Use analytics and feedback to continuously improve processes, DAM efficiency, and content effectiveness
Partnering with leadership and sales to determine prioritization, feasibility, impact on team capacity and external resource needs
Lead and develop the creative team, including content strategy, graphic design, and multimedia for prioritized projects
Own the strategy and management of assets within the DAM platform
Develop and enforce taxonomy, metadata, tagging, and governance standards to ensure assets are searchable, organized, and compliant
Maintain database of brand, product and legal guidelines with editing and legal teams
Champion lean principles and process efficiency within the marketing organization
Support company-wide COS (Carlisle Operating System) continuous improvement initiatives with a focus on team effectiveness and transparency

Qualification

Content strategyCreative designMultimedia productionDigital Asset ManagementProcess improvementChange managementAnalytical mindsetComplianceDAM toolsAdobe CCFigmaWrikeMarketoExceptional communicationStorytelling skillsTeam leadershipProject management

Required

Proven experience leading cross-functional creative or marketing operations teams
Exceptional communication and storytelling skills—able to influence across all levels of the organization
Strong analytical mindset with the ability to translate data into actionable insights
Demonstrated success managing multiple projects in dynamic, fast-paced environments
Expertise in process improvement, change management, and creative workflow systems
Knowledge of intellectual property, copyright, and compliance in marketing content
Bachelor's degree in Marketing, Operations Management, Information Systems, Data Analytics, or a related field
(Ten) 10 years of experience leading content strategy, creative, or marketing operations teams in a corporate or agency setting
(Five) 5+ years of demonstrated success leading teams in high-performing, goal-oriented environments
Experience working with DAM tools, Adobe CC, Figma, Wrike, and Marketo (or similar MA tool)

Company

Carlisle Construction Materials

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Carlisle Construction Materials is a manufacturer and supplier of building products.
dateFounded in 1993
location
Carlisle, Pennsylvania, USA
people-size1001-5000 employees
web-link
https://carlisleconstructionmaterials.com/

Funding

Current Stage
Late Stage

Leadership Team

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Jason Taylor
President
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Recent News

Morningstar.com
Carlisle Companies Announces Leadership Appointments
2025-11-03
Morningstar.com
Carlisle Companies to Announce Third Quarter 2025 Results on October 29, 2025
2025-10-16
MarketScreener
Carlisle Companies Announces September 2025 Events with the Financial Community
2025-09-12
Company data provided by crunchbase