Carlisle Construction Materials · 2 weeks ago
Strategic Marketing Leader
Carlisle, PA
Full-time
Hybrid
Director/Executive
10+ years expCarlisle Construction Materials is a leader in innovation and sustainability in commercial roofing. The Strategic Marketing Leader will drive marketing strategy to support growth and sales success, focusing on data-driven campaigns and customer engagement across various channels.
Building MaterialManufacturingService Industry
Hiring Manager
Ashley Fox, MBA
Responsibilities
Develop and implement brand marketing strategy to support corporate growth and financial goals
Generate demand through a broad mix of digital and traditional channels and measure results against key metrics
Lead qualitative and/or quantitative voice of customer research to determine needs and identify opportunities
Provide product launch support and collaborate with Product Management on new product planning and commercialization
Expectation to understand, participate in, and support company continuous improvement initiatives, with focus on developing a lean mindset
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
10+ years of marketing experience, including 5+ years of leadership experience
Proven experience developing and executing brand strategies for a market-leading B2B manufacturer
Strong collaboration and communication skills with the ability to influence at all levels
Proven success in digital demand generation and sales enablement
Working knowledge of Salesforce, Google Analytics, and standard Microsoft tools
Preferred
Masters preferred
Company
Carlisle Construction Materials
Carlisle Construction Materials is a manufacturer and supplier of building products.
Founded in 1993Carlisle, Pennsylvania, USA
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jason Taylor
President
Recent News
Morningstar.com
2025-11-03
2025-10-16
2025-09-12
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