Strategic Marketing Leader jobs in United States
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Carlisle Construction Materials · 11 hours ago

Strategic Marketing Leader

Carlisle Construction Materials is a leader in innovation and sustainability in commercial roofing, and they are seeking a Strategic Marketing Leader to drive marketing strategy that fuels growth and strengthens the Carlisle SynTec brand. This role involves developing data-driven campaigns, launching innovative products, and enhancing customer engagement across various channels.

Building MaterialManufacturingService Industry
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Growth Opportunities
Hiring Manager
Kayla Moore, SHRM-CP
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Responsibilities

Develop and implement brand marketing strategy to support corporate growth and financial goals
Generate demand through a broad mix of digital and traditional channels and measure results against key metrics
Lead qualitative and/or quantitative voice of customer research to determine needs and identify opportunities
Provide product launch support and collaborate with Product Management on new product planning and commercialization
Expectation to understand, participate in, and support company continuous improvement initiatives, with focus on developing a lean mindset

Qualification

Brand strategy developmentDigital demand generationSales enablementSalesforceGoogle AnalyticsCollaboration skillsCommunication skills

Required

Bachelor's degree in Marketing, Communications, Business, or related field
10+ years of marketing experience, including 5+ years of leadership experience
Proven experience developing and executing brand strategies for a market-leading B2B manufacturer
Strong collaboration and communication skills with the ability to influence at all levels
Proven success in digital demand generation and sales enablement
Working knowledge of Salesforce, Google Analytics, and standard Microsoft tools

Preferred

Masters preferred

Company

Carlisle Construction Materials

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Carlisle Construction Materials is a manufacturer and supplier of building products.

Funding

Current Stage
Late Stage

Leadership Team

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Jason Taylor
President
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Company data provided by crunchbase