Observe, Inc. · 2 months ago
Head of Digital Marketing
San Mateo
Full-time
Hybrid
Director/Executive
10+ years expObserve is redefining observability for the AI era, providing a platform that helps engineering teams understand their systems. They are seeking a Head of Digital Marketing to lead the strategy and execution of digital channels, driving measurable pipeline impact and managing the digital marketing function.
AnalyticsArtificial Intelligence (AI)Business Information SystemsData IntegrationInformation TechnologySaaS
Responsibilities
Lead digital strategy and execution across paid search, paid social, display, retargeting, content syndication and web
Own the company website experience - optimize for conversion, engagement and performance while maintaining brand consistency
Scale integrated digital campaigns in partnership with Product Marketing and Events
Develop and manage the martech stack, including analytics, attribution and automation platforms
Establish performance frameworks and KPIs for all digital programs, tying activities directly to pipeline contribution and ROI
Partner closely with Sales and Revenue Operations to ensure high-quality lead flow and full-funnel visibility
Champion experimentation and innovation, leveraging AI, personalization and data-driven storytelling to engage technical audiences
Establish and lead the digital marketing function at Observe—own strategy, manage agencies and contractors, and hire as the team scales
Qualification
Required
10+ years of experience in digital marketing, with at least 3+ in a leadership role for a high-growth B2B SaaS or developer-focused company
Deep expertise in multi-channel digital strategy including performance media, SEO, web analytics and conversion optimization
Strong command of budgeting, marketing analytics, data visualization and ROI modeling
Hands-on experience with Google Ads, LinkedIn Ads, programmatic platforms, HubSpot or Marketo, GA4 and modern web stacks
Demonstrated success building scalable digital engines that deliver measurable revenue impact
A strong creative sensibility and an understanding of technical audiences, especially engineering audience
Collaborative leadership style, comfortable working cross-functionally with Product, Sales and Engineering
Benefits
Competitive compensation
Equity
Benefits
Hybrid work environment with flexibility and autonomy.
Company
Observe, Inc.
Observe – the AI-powered observability company – is reinventing how businesses detect anomalies, troubleshoot applications, and resolve incidents to deliver exceptional customer experiences.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$463MKey Investors
Sutter Hill VenturesMadrona
2026-01-08Acquired
2025-07-30Series C· $156M
2024-03-27Series B· $145M
Leadership Team
Keith Butler
President & CRO
Recent News
2026-01-24
2026-01-24
2026-01-22
Company data provided by crunchbase