OluKai · 2 months ago
OluKai Creative Growth Strategist
Irvine, California, United States
Full-time
Hybrid
Senior Level, Lead/Staff
$111K/yr - $140K/yr
8+ years expOluKai is a company dedicated to creating premium products for the ocean lifestyle. They are seeking a Creative Growth Strategist to merge performance marketing with brand storytelling, ensuring effective digital advertising and eCommerce content.
E-CommerceManufacturingSporting GoodsSports
Responsibilities
Serve as the voice and advocate for the DTC and Amazon channels in the GTM process, ensuring creative development aligns with platform and audience needs
Synthesize campaign data into actionable insights and creative hypotheses that fuel iteration and growth
Inform channel-specific strategy across Meta, Google, YouTube, AppLovin, Amazon, streaming, and linear TV and other channels
Translate performance data and consumer insights into clear, inspiring creative briefs
Lead briefing sessions with the Creative and Performance Media teams, ensuring each campaign has channel-specific intent and measurable goals
Drive creative across ad types including: UGC and creator-led ads (authentic, relatable storytelling), Product and lifestyle video, Static and carousel formats, Testimonial and review-based ads, Amazon-optimized imagery and content
Ensure all creative maintain the premium look, tone, and craftsmanship synonymous with OluKai while optimizing for performance
Partner with eCommerce and paid media teams to evaluate creative effectiveness, performance metrics, and audience response
Champion a culture of rapid testing, learning, and continuous improvement—using creative variations to refine results
Deliver clear performance reporting and creative learnings to internal stakeholders
Collaborate cross-functionally with Marketing, Creative, and E-Commerce teams to ensure cohesive storytelling across channels
Infuse OluKai’s values of Aloha, quality, and connection into every campaign
Encourage an agile, collaborative environment that celebrates innovation and craft
Qualification
Required
Bachelor Degree in related field
Minimum of 8 years of experience in digital marketing, performance creative strategy, or growth-oriented content development
Deep understanding of paid media and creative optimization on Meta, Google, YouTube, and Amazon
Proven success translating data and insights into creative briefs that drive measurable results
Strong knowledge of DTC metrics (AOV, CAC, ROAS, CVR, ACOS, attribution, incrementality)
Exceptional communication and presentation skills
Collaborative, resourceful, and energized by fast-moving creative environments
Preferred
Background in agency or in-house eCommerce brand environment preferred
Benefits
Complimentary chef prepared breakfast and lunch provided Monday - Thursday
Generous product gift program and all brand discounts
Growth opportunities within the Archipelago family of brands: OluKai, Kaenon, Melin, Roark
Company bonus program
5 year and 10 year Milestone Anniversary travel gifts
Medical, Dental, Vision insurance in accordance with plan guidelines
Company paid life insurance in accordance with plan guidelines
401k with employer match in accordance with plan guidelines
15 Days of PTO accrued annually, plus one additional day of PTO every year on your anniversary, and 3 Floating Holidays per year
Paid beach and giveback days, bi-annual team building events and other in-person celebrations
Work with talented and great people who share a love of the ocean lifestyle
OluKai is a Certified B Corporation with paid company service days
Dog friendly office
Company
OluKai
OluKai manufactures products for the ocean lifestyle, such as waterproof leather sandals, shoes, and boots.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$3.15M2010-02-16Debt Financing· $3.15M
Leadership Team
K
Kerry Konrady
Chief Marketing Officer
Recent News
Company data provided by crunchbase