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AVI-SPL · 9 hours ago

Specialist, Marketing Reporting

Charlotte County, FL

Full-time

Onsite

Entry, Mid Level

2+ years exp

AVI-SPL is a digital enablement solutions provider focused on transforming how people and technology connect. They are seeking a Marketing Reporting Specialist to join their global marketing team, responsible for collecting, analyzing, and reporting on marketing performance metrics to drive strategic decision-making and improve campaign effectiveness.

AudioAudio/Visual EquipmentDigital MediaProfessional ServicesSoftware

Responsibilities

Manage, and maintain real-time marketing dashboard reports to track and analyze the progression of leads through the sales funnel (Inquiries, MQL, SQL, SAL, Won)

Develop and implement methodologies to accurately measure marketing’s influence on pipeline, revenue, new customer acquisition, and Return on Marketing Investment (ROMI)

Provide insights into conversion rates at each phase of the marketing funnel

Analyze marketing campaign results

Scrub customer and prospect lists; dedupe, categorize, and assign leads from marketing activities to ensure they flow into marketing reporting

Add new reporting insights as needed

Optimize Power BI visuals and performance to handle large datasets from multiple sources

Ensure reports and dashboards provide actionable insights to drive decision-making on future marketing investments

Provide sales, budget, and financial results on individual campaigns and themes

Maintain, design, and develop interactive and scalable dashboards in Power BI to visualize marketing performance data

Collaborate with Sales, IT, and Marketing Operations to integrate data sources (e.g., CRM, marketing automation tools, customer intelligence tools, and intent data) into Power BI

Ensure data accuracy and consistency

Partner with IT to troubleshoot and resolve data integration issues

Align reporting to provide a unified view of performance across regions and lines of business

Monitor key marketing and sales performance indicators (e.g., lead counts, pipeline, won business, average order size)

Analyze trends and provide recommendations to improve campaign effectiveness and lead conversion

Deliver monthly performance reports to senior marketing leadership and stakeholders

Prepare and maintain Target Account List (TAL) to develop audiences for use in Hubspot and ABM tools

Create surveys, analyze survey results about our activities with internal teams, partners, and customers

Identify gaps or bottlenecks in the marketing funnel and propose data-driven solutions

Other duties as assigned

Qualification

Power BIData analysisMarketing reportingCRM toolsSurvey toolsCommunication skillsCollaboration skillsProblem-solving skillsOrganizational skills

Required

2–4 years of experience in marketing analysis, reporting, or a similar role

Proficiency in data analysis tools such as Excel, and Power BI, or equivalent platforms

Excellent analytical skills with the ability to interpret complex data sets, coordinate data from multiple sources, and provide actionable insights

Excellent communication, collaboration, and consensus-building skills with the ability to work with cross-functional teams

Solid strategic thinking and structured, proactive problem-solving skills

Strong organizational skills with excellent attention to detail

Ability to work and think independently while meeting deadlines

Ability to maintain strict confidentiality and handle sensitive matters with discretion

Preferred

Experience with marketing automation, CRM, customer intelligence tools (e.g., HubSpot, Microsoft D365, Salesforce, ZoomInfo), and survey tools (i.e., SurveyMonkey)

Bachelor's degree in Marketing, Business, Data Analytics, or a related field

Ideally, this position will be based in Tampa, Florida, U.S