KQED · 2 months ago
Vice President, Membership & Mid-Level Giving
San Francisco, CA
Full-time
Hybrid
Director/Executive
$209K/yr - $261K/yr
10+ years expKQED is a public media organization dedicated to providing citizens of Northern California with a community-supported alternative to commercial media. The Vice President, Membership & Mid-Level Giving is responsible for driving strategy and innovation for membership growth, overseeing the full lifecycle of membership and mid-level giving, and collaborating across departments to integrate membership strategies into KQED’s broader goals.
BroadcastingMedia and EntertainmentPublic Relations
Responsibilities
Lead the development, execution, and evaluation of comprehensive, multi-channel fundraising strategies to acquire, retain, and engage KQED members and mid-level donors
Partner with the Chief Operating Officer and Chief Financial Officer leadership to establish annual and long-term goals, OKRs and growth strategies that align with KQED’s mission, strategic plan and financial outlook
Champion an audience-centric, loyalty-based culture that views membership as both a philanthropic and participatory relationship with KQED
Collaborate with the VP of Philanthropy to create seamless pathways and drive a pipeline from first-time membership through mid-level to major and legacy giving. Be a key partner with VP of Philanthropy on 3-year Strategic Philanthropy Initiative
Serve as an active participant in organizational strategic planning and initiatives that connect audience engagement and revenue growth
Work closely with content leadership to integrate membership strategy into KQED's unified content approach, ensuring all major content initiatives include clear membership conversion strategies and exclusive member benefits
Oversee the full member lifecycle from acquisition and onboarding through renewal, upgrade, and reactivation using behavioral data and testing to deliver personalized, meaningful experiences
Lead integrated fundraising across radio, digital, direct mail, podcasting, and paid media to maximize reach, conversion, and retention
Partner with product and audience intelligence teams to map user journeys and design personalized experiences that deepen engagement and value within KQED's owned platforms, particularly the app and website
Continue to refine rapid-cycle testing, creative storytelling, and innovative campaign design to inspire action and measure results
Leverage AI, analytics, and automation tools to enhance donor experiences, predict trends, and optimize campaign targeting
Demonstrate ability and enthusiasm for rapid experimentation and iteration, working collaboratively with content teams to test new membership models tied to specific content verticals, personalities, and community experiences
Design and implement membership features and benefits that are native to KQED's digital platforms, creating compelling reasons for users to become members and making the membership experience integral to the KQED app and web experience
Create and manage revenue and expense budgets, forecasts, and revenue reconciliation
Regularly analyze program and financial data, and provide reports to executive leadership and staff
Work with team leads and people managers to assess and improve standards and processes, and provide streamlined workflows to build and track pipeline
Organize the department for maximum efficiency and long-term effectiveness
Leverage analytics, segmentation, and performance tracking to inform decision-making and refine strategies for acquisition, retention, and donor lifetime value
Define and monitor key performance indicators (KPIs) across all channels, ensuring alignment with broader organizational metrics and reporting frameworks
Stay ahead of emerging trends in media, fundraising, and digital engagement; benchmark KQED’s membership performance against national best practices
Translate complex data into compelling insights that engage staff, leadership, and audiences around the impact of KQED’s community support
Lead and mentor a high-performing membership and mid-level giving team, including direct management of the Executive Director of Member Fundraising & Donor Relations, Executive Director of Membership Operations, and Director of Audio Fundraising
Translate strategic goals into actionable work plans, fostering accountability, collaboration, and professional growth
Oversee budgets, contracts, and vendors to ensure efficient use of resources and strong returns across initiatives
Partner with IT teams to ensure KQED’s membership systems and CRM tools are optimized for innovation, performance, and data accuracy
Foster a culture of cross-functional collaboration, ensuring membership strategy is embedded in content planning, product development, and marketing initiatives from the earliest stages
Qualification
Required
Minimum of 10 years of progressive leadership experience in membership or individual giving, ideally within media, nonprofit, or direct-to-consumer environments
Proven success developing and executing growth strategies that drive revenue and deepen audience relationships
Demonstrated expertise in CRM systems, data analytics, segmentation methodologies, and marketing automation tools
Proven ability to lead complex cross-functional teams and build strong collaborative relationships
Strong financial acumen and experience managing multimillion-dollar budgets and vendor contracts
Exceptional communication, storytelling, and presentation skills, with the ability to translate insights into clear narratives for staff, boards, and public audiences
Track record of leveraging technology, experimentation, and insight-driven testing to innovate and scale programs
Deep understanding of philanthropic giving, loyalty programs, and community engagement models
Preferred
Experience integrating membership or subscription models with content strategies and digital platform development strongly preferred
Demonstrated ability to work effectively with editorial and content teams, understanding how to align fundraising with audience-first content experiences
Company
KQED
We're your NorCal NPR and PBS stations, and this is us on Pinterest.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$0.4MKey Investors
Patrick J. McGovern Foundation
2023-12-20Grant· $0.2M
2022-01-19Grant· $0.2M
Leadership Team
Josh Decolongon
Audience Engagement Producer, KQED Food
Recent News
2025-09-24
2025-07-26
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