We Are RALLY · 2 months ago
Account Executive, Earned Media
Los Angeles, CA
Full-time
Hybrid
Mid Level
$29/hr - $34/hr
3+ years expWe Are RALLY is an advocacy agency committed to driving progress on complex political and social issues. The Account Executive in the Earned Media Vertical will support the development and execution of strategic earned media campaigns, focusing on building impactful media relationships and securing coverage for clients.
Public Relations & Communications
Responsibilities
Draft and edit high-quality earned media materials, including press releases, pitches, media advisories, op-eds, and briefing memos
Supports proactive media pitching, outreach planning, and press list creation tailored to each client’s voice, goals, and issue area
Contribute to the development of earned media scopes, strategy memos, media audits, and landscape analyses
Collaborate with account teams to execute media plans for key moments such as events, reports, campaigns, and rapid response
Monitor the news landscape, reporter beats, and industry trends to identify opportunities and deliver timely counsel to clients
Support media training, interview prep, and message refinement to help clients communicate clearly and confidently
Manage pitching timelines, follow-ups, and deliverables across accounts with strong attention to detail and accountability
Track, analyze, and report on media coverage to measure impact and extract actionable insights
Use tools such as Cision, Muck Rack, or Meltwater for press list building, coverage tracking, and media analytics
Contribute to building internal earned media tools, best practices, and team-wide learnings
Stay informed on media landscape shifts, newsroom changes, outlet trends, and the evolving role of earned media in advocacy campaigns
Perform other duties as required to support team and organizational priorities
Qualification
Required
3+ years of experience in strategic communications or public relations, with a focus on earned media relations
Exceptional writing and editing skills, with demonstrated experience in drafting high-quality press releases, pitches, and briefing memos
Proven ability to build and maintain effective relationships with a diverse range of media contacts across traditional and new media
Strong sense of media viability and the ability to provide strategic, grounded input on newsworthy angles and opportunities
Proactive media relations skills, including developing press lists, conducting tailored outreach, and securing top-tier placements
Expertise in media monitoring and reporting, with the ability to measure success against goals and synthesize performance insights for clients
Highly collaborative mindset, with experience working cross-functionally with account teams to execute complex earned media campaigns
Strong project management skills, including the ability to manage multiple timelines, deliverables, and client accounts simultaneously
Comfort level with client and stakeholder engagement in a professional, service-oriented capacity
Knowledge of media tools such as Muck Rack, Cision, Meltwater, or similar platforms
A natural curiosity and an understanding of how shifts in the media landscape impact advocacy and issue campaigns
Preferred
Background in journalism, political comms, podcasting and new media, or newsroom experience
Existing relationships with reporters or familiarity with key beats in public interest issue spaces
Experience managing rapid response media or staffing high-pressure media moments
Familiarity with media training or helping clients show up confidently in interviews
Exposure to media coverage analysis or communications audit development
Experience contributing to editorial strategy for major reports, public campaigns, or large-scale advocacy pushes
Benefits
Competitive salary
Flexible time off policy
Two months each year of remote work flexibility (July and December)
Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day
One week of paid time off between Christmas and New Year’s Day
One-month paid sabbatical after seven years at RALLY
401(k) plan
Generous health, dental, and vision benefits
Transportation and technology stipends
Company
We Are RALLY
RALLY is an advocacy agency.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase