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FareHarbor · 2 hours ago

Performance Marketing Specialist

Denver, CO

Full-time

Hybrid

Mid Level

$64K/yr - $96K/yr

3+ years exp

FareHarbor is a leading reservation software company that aims to enhance experiences for clients in the travel industry. The Performance Marketing Specialist will be responsible for managing and optimizing search marketing campaigns, collaborating with teams to improve client online presence and performance.

ReservationsSoftwareTourismTravel Agency

Culture & Values

No H1B

Responsibilities

Manage performance marketing campaigns for a portfolio of clients, focusing on direct advertising initiatives

Track, report, and analyze website analytics and PPC initiatives and campaigns

Optimize ad copy, landing pages, and overall campaign performance to maximize client ROI

Assist in the planning, execution, and optimization of paid search and display advertising campaigns on platforms such as Google Ads, Meta Ads and Bing Ads

Monitor and analyze campaign performance data, making adjustments to improve ROI and achieve client goals

Conduct keyword research and create compelling ad copy to drive targeted traffic

Work closely with senior team members to align search marketing strategies with overall client objectives

Prepare regular reports on campaign performance, providing insights and recommendations for improvement

Develop dashboards and advanced reporting to keep our management and clients updated on the latest account performance

Stay up-to-date with the latest trends and best practices in search marketing

Qualification

Search Engine MarketingPay-Per-Click AdvertisingGoogle AdsGoogle AnalyticsData AnalyticsSEO Best PracticesDatabase QueryingCommunication SkillsLeadership SkillsAdaptability