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Grand Circle Corporation · 2 months ago

Web Analyst

Boston, MA

Full-time

Hybrid

Senior Level

5+ years exp

Grand Circle LLC is seeking a Senior BI Web Analyst to join our Strategic Analytics team. This role will serve as the analytical bridge between Business Intelligence and Digital Customer Experience, transforming web behavior and customer engagement data into insights that enhance travelers' experiences.

LeisureTourismTravel

H1B Sponsor Likely

Responsibilities

Partner with DCX team to develop insights that improve site navigation, trip exploration, and cart-building experiences that encourage travelers to engage and inquire

Measure the success of Optimizely-based A/B and multivariate tests, from experiment design to post-launch evaluation, supporting site personalization and traveler engagement strategies

Collaborate with the BI Web Analytics Product Manager and business teams to establish data governance documentation for all Web Analytics metrics

Build, automate, and maintain dashboards and performance reports in Tableau and Adobe Analytics, ensuring consistency and clarity across key digital metrics tied to engagement and lead generation

Leverage Adobe Analytics data to evaluate traveler behavior, content effectiveness, and user journey patterns across digital touchpoints

Collaborate with data engineering teams to ensure accuracy and completeness of web data layer implementations throughout Data Warehouse

Write efficient SQL queries to extract and transform data from Oracle (current) and Snowflake (future) environments

Contribute to analytics modernization efforts involving dbt, Astronomer, and version control (Git) to support a scalable BI infrastructure

Deliver concise executive summaries and data narratives that connect analytical findings to strategic business actions across marketing, merchandising, and call center operations

Serve as a senior individual contributor and mentor, modeling best practices in analytical design, data validation, and storytelling

Qualification

SQLAdobe AnalyticsTableauA/B testingDbtGitPythonCommunication

Required

Bachelor's degree in a quantitative or analytical field (e.g., Statistics, Computer Science, Economics, or similar)

5+ years of experience in digital or web analytics, BI analysis, or performance optimization roles, ideally within a travel, hospitality, or ecommerce setting

Advanced proficiency in SQL, with experience across both relational and cloud data warehouse environments (Oracle, Snowflake)

Proven experience with Adobe Analytics or similar, including workspace analysis and/or data layer validation

Expertise in Tableau or similar for creating dashboards and data visualizations

Hands-on experience with A/B testing and experimentation platforms such as Optimizely

Strong communication and presentation skills, with the ability to translate complex data into actionable insights for business and marketing leaders

Preferred

Familiarity with dbt, Airflow/Astronomer, and Git/version control preferred

Exposure to Python for analysis and visualization a plus (especially as the BI environment transitions to Snowflake)

Company

Grand Circle Corporation

Grand Circle Corporation is a travel agency specializing in small ship and river cruising trips.

Founded in 1958

Boston, Massachusetts, USA

1001-5000 employees

https://www.gct.com

H1B Sponsorship

Grand Circle Corporation has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (4)

2024 (6)

2023 (2)

2022 (5)

2021 (4)

2020 (15)