Smithfield Foods · 10 hours ago
Associate Brand Manager
Smithfield, VA
Full-time
Onsite
Entry, Mid Level
2+ years expSmithfield Foods is an American food company with a leading position in packaged meats and fresh pork products. The Associate Brand Manager will leverage data-driven insights to maximize profitability for specific brand categories and collaborate across departments to deliver superior products.
Food and BeverageHospitality
Responsibilities
Analyzes market trends and consumer behaviors to inform marketing and product strategies
Develops category strategies and conducts ongoing business analyses to align brand performance with business objectives
Collaborates with Insights to lead consumer research initiatives for targeting, product optimization, and brand development
Manages budgeting, coupon forecasting, and invoicing, while supporting legal approvals for external documents and contracts
Assists in creating sales presentations, implementing customer marketing plans, and distributing tools (e.g., videos, imagery, and sell sheets) for Sales teams
Engages in strategic meetings with Business Management and Sales to drive brand initiatives
Builds and maintains agency relationships, preparing internal and external brand presentations
Contributes to the development and execution of annual marketing plans designed to meet brand growth objectives, ensuring a cohesive image across advertising, packaging, and promotions
Provides feedback to agency partners and tests consumer messaging concepts to optimize campaigns
Collaborates with Sales to develop strategic partnerships with retail partners
Participates in product development by identifying target audiences, gathering consumer insights, creating product propositions, and evaluating market potential
Engages in creative brainstorming exercises and concept testing to refine innovation and product pipelines
Works closely with functional teams to launch new products and optimize existing ones, ensuring timely market delivery
Drives a positive employee experience through leadership by way of employee development and coaching
Qualification
Required
Bachelor's Degree from an accredited four-year college or university in Marketing or related field and 2+ years' relevant experience; or equivalent combination of education and experience, required
Experience acting as a lead by providing training, coaching or mentoring to less experienced staff or through managing a process or project
Strong quantitative and analytical skills required; experience with syndicated data preferred
Excellent communication skills and ability to build strong relationships required
Skilled in prioritizing projects and delivering high-value, quality outcomes
Ability to work effectively and respectfully in dynamic, team-oriented environments
Proficient in Microsoft Office Suite (Word, PowerPoint, Excel) required
Preferred
MBA in Marketing, or related field, and consumer marketing experience with a CPG company in food, preferred
Willingness to travel up to 15% as needed
Company
Smithfield Foods
Smithfield Foods is an American food company with a leading position in packaged meats and fresh pork products.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$454.11M2025-09-04Post Ipo Secondary· $454.11M
2025-01-28IPO
2013-05-29Acquired
Leadership Team
Shane Smith
President and Chief Executive Officer
Allyson Bouldon
Vice President, Chief Ethics and Compliance Officer
Recent News
2026-01-22
Business – Latest Financial & Stock Market News | New York Post
2026-01-22
FoodProcessing.com
2026-01-22
Company data provided by crunchbase