Apply on Employer Site

Boost Mobile · 4 days ago

Local Go-to-Market Strategist

Littleton, CO

Full-time

Onsite

Mid, Senior Level

$72K/yr - $103K/yr

3+ years exp

Boost Mobile is a brand under EchoStar, which is reimagining the future of connectivity. The Local Go-to-Market Strategist will oversee marketing strategies for Boost Mobile's physical stores and national retail partners, driving customer engagement and sales performance through data-driven decision-making and integrated marketing plans.

ElectronicsMobileTelecommunications

No H1B

Responsibilities

Develop and execute strategies that increase foot traffic to Boost Mobile stores, leveraging digital, traditional, and community-based marketing tactics

Align marketing touchpoints across digital platforms (Google, Meta, DSPs), in-store experiences, and regional activations to ensure a cohesive customer journey

Plan and manage store openings, renovations, and community-driven events such as holiday promotions and give-back initiatives that strengthen brand loyalty

Develop messaging plans tailored to regional audiences, ensuring relevance and effectiveness in engaging potential customers

Identify and implement emerging technologies and tools that enhance customer engagement, improve campaign tracking, and optimize media investments

Analyze foot traffic, customer conversion rates, store locator engagement, and marketing ROI to continuously refine local marketing efforts

Work with franchisees, dealer locations, and DDP doors to provide tailored marketing support and ensure execution consistency

Partner with internal teams to define and execute launch plans for new products, promotions, and initiatives that drive in-store engagement

Oversee budgets for both local and national retail campaigns, ensuring efficient allocation of resources across various initiatives

Stay ahead of industry trends, competitive movements, and regional customer preferences to adjust strategies accordingly

Lead the strategic vision for Boost Mobile’s National Retail overseeing all marketing efforts across Walmart, Target, Best Buy, Dollar General, and other retail partners; ensure national retail marketing initiatives align with overall business objectives and integrate seamlessly into the local store strategy

Directly manage the National Retail Marketing Lead, providing strategic direction and oversight while ensuring the execution of initiatives that drive in-store sales, brand awareness, and conversions

Work with major national retail partners to align Boost Mobile marketing initiatives with their promotional calendars, in-store merchandising strategies, and digital advertising efforts

Qualification

Marketing strategyLocal media planningAnalytical skillsBudget managementDigital marketing toolsLeadership skillsCommunication skillsProblem-solvingRelationship-buildingFast-paced environment

Required

3+ years of experience in marketing strategy, retail marketing, or go-to-market planning

Proven expertise in local media planning and execution across digital and traditional channels

Strong analytical skills with the ability to interpret data and apply insights to strategy

Experience managing budgets, allocating marketing spend, and tracking performance metrics

Excellent communication, leadership, and relationship-building skills, with a track record of fostering collaboration across teams and external partners

Experience managing and mentoring direct reports to ensure strategy alignment and execution consistency

Ability to thrive in a fast-paced environment and manage multiple initiatives simultaneously

Strategic mindset with a creative approach to problem-solving and campaign execution

Proficiency with digital marketing tools and platforms, including Google Analytics, Meta Business Suite, and programmatic ad platforms