Apply on Employer Site

MotherDuck · 1 month ago

Demand Generation Manager

New York, NY

Full-time

Hybrid

Mid Level

$150K/yr - $200K/yr

MotherDuck is on a mission to make data warehousing enjoyable and efficient for developers and data practitioners. They are seeking a Demand Generation Marketer to create and execute strategic marketing programs that drive pipeline growth and build lasting customer relationships.

AnalyticsDatabaseMachine LearningSoftware

Responsibilities

Develop and execute multi-channel demand generation programs that drive awareness, engagement, and conversion across digital, events, and content marketing

Own and optimize paid and organic marketing channels (email, content syndication, search, social, partnerships, etc.) to fuel inbound pipeline growth

Experiment with creative, unorthodox approaches and tools to demand gen—if there’s a standout way to drive impact, we want you to find it!

Partner closely with sales, product marketing, and developer relations to create compelling messaging and content that speaks to technical audiences

Launch and refine account-based marketing (ABM) strategies to engage high-value accounts and drive meaningful conversations

Analyze and report on campaign performance, ensuring we’re investing in high-impact initiatives and continuously optimizing based on data

Manage and refine marketing automation workflows and lead nurturing strategies to improve conversion rates and sales handoff efficiency

Own website conversion rate optimization, making sure our online presence drives meaningful engagement and pipeline growth

Qualification

Demand generation programsB2B SaaS experienceMarketing automation toolsMarketing analyticsAccount-based marketingData-driven mindsetCollaboration skillsCreative approach

Required

Proven track record of running demand generation programs in a B2B SaaS environment, ideally targeting data or technical audiences

A data-driven mindset with experience in marketing analytics, attribution models, and funnel optimization

Hands-on experience with marketing automation tools (HubSpot, Marketo, etc.), CRM platforms, and paid media management

A creative, unorthodox approach to demand generation—able to test and iterate on new ideas quickly

Strong collaboration skills, with the ability to work cross-functionally with sales, product marketing, and developer relations

A 'get it done' attitude with a love for fast-paced, scrappy environments

A passion for engaging technical audiences in authentic, non-salesy ways

Benefits

Feather-ruffling compensation – competitive salary and stock options so you have a stake in our flock’s success.

Top-notch healthcare coverage – 100% paid medical, dental, and vision for employees, plus 85% coverage for dependents (because we care about your whole nest).

Flexible PTO – take the time you need to recharge, explore, or just have a lazy day by the pond.

401k plan – because even ducks need to plan for the future.

Legendary company events – we bring the whole flock together twice a year for unforgettable summits in fun locations, plus 1-2 team gatherings a year to keep our bonds strong.

Flexible work environment - spend most of the week in the office collaborating with the flock, and work from wherever you're most productive the rest of the time. Specifics are role dependent and as agreed upon with your manager.