TPR. · 2 months ago
Tour Marketing Director
Nashville, TN
Full-time
Hybrid
Director/Executive
$80K/yr - $90K/yrTPR is a company focused on delivering high-performing marketing campaigns for concerts and events. The Tour Marketing Director will develop and execute strategic marketing initiatives, manage client relations, and oversee multi-channel campaigns to enhance brand messaging and drive results.
Entertainment
Responsibilities
Build and maintain strong relationships with agents, management teams, and artists to ensure alignment on marketing strategies and execution
Serve as the primary marketing point of contact throughout the campaign lifecycle - facilitating clear communication, gathering creative approvals, and providing timely updates on performance and strategy adjustments
Anticipate client needs, address concerns proactively, and represent the company with professionalism and integrity in all interactions
Collaborate closely with internal departments to ensure client expectations are met and exceeded, fostering long-term partnerships and repeat business
Develop and implement comprehensive marketing strategies for concerts, tours, and special events
Conduct and interpret market research to identify target audiences, understand consumer behavior, and stay current on industry trends
Collaborate with senior leadership and other departments to align marketing strategies with sales goals and company objectives
Lead the planning, coordination, and execution of multi-channel marketing campaigns
Partner with Marketing Services specialists in radio, digital advertising, email, and press to design, launch, and optimize campaigns
Oversee creation and distribution of promotional materials such as videos, posters, banners, email campaigns, and event websites
Ensure consistent brand messaging across all platforms, tailoring creative for each event’s unique audience and tone
Collaborate with internal and external partners to develop branding and creative assets for assigned tours and events
Manage the design process for artwork, digital assets, and video content to support campaign goals
Lead, mentor, and guide members of the marketing team, fostering collaboration, creativity, and accountability
Provide direction on campaign development, creative strategy, and performance optimization
Partner with the VP of Marketing to identify new strategies, tools, and processes to improve team efficiency
Develop and manage marketing budgets, ensuring campaigns are efficient and maximize ROI
Monitor and adjust campaign spending in collaboration with Marketing Services, Booking initiatives, and the Operations teams
Oversee vendor relationships, ensuring timely payment and reconciliation as well as asset delivery
Partner with artist management, agents, and booking teams to align promotional strategies with the artist’s brand and fanbase
Collaborate with event production and operations teams to align marketing timelines with event logistics
Communicate clearly and consistently with all internal and external stakeholders, providing updates on campaign status, ticket sales, and performance
Analyze campaign performance using data analytics tools to measure reach, engagement, conversions, and ROI
Report insights and key performance metrics both internally and externally to pertinent client teams
Use performance data to refine marketing strategies for future campaigns
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or equivalent experience
Proven success managing multi-channel marketing campaigns
Strong understanding of the music and live events industry, media, and creative production
Experience in budget management and ROI tracking
Ability to work in a fast-paced environment and meet deadlines under pressure
Availability for some nights, weekends, and travel as needed
Excellent written and verbal communication skills
Strong organizational skills with the ability to manage 50+ campaigns at once
Deep understanding of digital ad platforms and campaign optimization
Proficient in Google Workspace
Self-starter with strong initiative, flexibility, and ability to pivot quickly
Detail-oriented and deadline-driven with strong follow-through
Collaborative team player with a positive attitude
Preferred
Knowledge of the Latin and/or Gospel music markets is a plus
Bilingual proficiency is a plus
Benefits
Health, Dental, Vision and Life Insurance
Short term & Long term disability insurance
FSA
Paid time off and paid company holiday
401(k) plan with company match
Company
TPR.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase