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Asset Living · 2 hours ago

Marketing Manager

Atlanta Metro

Full-time

Hybrid

Mid Level

3+ years exp

Asset Living is a third-party management firm with decades of experience in real estate. As the Marketing Manager, you will provide strategic marketing support to a portfolio of properties, collaborating with operational leadership to develop and implement effective marketing plans while analyzing performance data to ensure success.

Property Management

Responsibilities

Works closely with operational leadership on maintaining successful property marketing efforts that supports overall leasing efforts of assigned portfolio

Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio

Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients

Responsible for recommending and overseeing the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations

Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities

Provides leasing and marketing training and best practices to onsite teams

Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities

Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals

Confidence in presenting recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward

Travel Requirement: This position entails travel, estimated at 30% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities

Qualification

Marketing strategyData-driven decision makingDigital marketing platformsProperty Management SoftwareAnalytical skillsCommunication skillsOrganizational skillsCreative mindsetProblem-solving abilitiesTeam collaboration

Required

Bachelor's degree in marketing, communications, or a related field preferred

Proven experience in marketing support or a similar role within multifamily property management

Strong written and verbal communication skills required

Knowledge of consumer/user digital experience required

Familiarity with online digital marketing platforms required

Proven organizational skills with the ability to multitask and prioritize effectively

Proven creative mindset with a keen eye for detail

Strong analytical and problem-solving abilities required

Ability to work independently as well as collaboratively in a team environment required

Preferred

3+ years marketing experience within multifamily property management that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making

Experience with Property Management Software – Yardi, Onesite, Entrata

Experience with industry-related CRMs – Rent Dynamics, Knock