Apply on Employer Site

Scribe · 5 hours ago

ABM Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$105K/yr - $150K/yr

4+ years exp

Scribe is a fast-growing company that provides a Workflow AI platform used by many Fortune 500 companies. As a Senior ABM Marketer, you will design and execute strategic campaigns to engage with key accounts, collaborating closely with sales and marketing teams to enhance pipeline and drive engagement through personalized experiences and events.

Artificial Intelligence (AI)InternetProductivity ToolsSoftware

Responsibilities

Own ABM strategy & execution: Build and execute 1:1 and 1:few campaigns for Scribe’s target strategic accounts, using channels like LinkedIn, direct mail, content hubs, in-app/product signals, and events

Create tailored experiences: Develop personalized content, messaging frameworks, microsites, and event activations that resonate with executive buyers and buying groups

Plan and execute ABM events: Partner with Sales to design field events, VIP dinners, and executive roundtables that drive engagement within target accounts. Manage pre- and post-event campaigns to maximize pipeline impact

Partner with Sales: Work hand-in-hand with AEs to co-create account plans, identify whitespace, and deliver personalized plays that open doors and accelerate deals

Measure what matters: Track account engagement, coverage, event ROI, and pipeline impact. Provide insights back to Sales and Marketing to refine strategy

Bring creativity to enterprise marketing: Pilot new ideas, test emerging ABM and event formats, and share learnings that raise the bar for how we engage top accounts