Direct Supply · 1 day ago
Director, Creative
Direct Supply is building the future of healthcare technology with industry-leading products, solutions and platforms to help improve the lives of millions of seniors and those who care for them. In the Creative Director position, you’ll lead the development and execution of brand strategy across multimedia platforms to drive customer engagement and deliver measurable business impact.
E-CommerceHealth CareHospitalMedical
Responsibilities
Own the end-to-end creative strategy and execution for positioning, marketing, and advertising campaigns across all channels
Transform complex concepts and data into clear, compelling visual stories that resonate with target audiences
Champion consistent brand expression and message clarity across products, platforms, and customer personas
Lead and develop a high-performing creative team, delivering exceptional work that drives measurable business results
Direct the creation of impactful content—from headlines and CTAs to videos and presentations—that inspires action
Influence and align executive stakeholders around creative strategies that deliver breakthrough outcomes
Collaborate closely with marketing, sales, and product teams to ensure creative work supports broader strategic goals
Integrate emerging tools and AI technologies to scale creative development and elevate brand expression
Facilitate cross-functional collaboration, driving alignment and execution across multiple stakeholders
Qualification
Required
Bachelor's degree in Design, Advertising, Communications, UX, or a related field
7+ years of experience leading creative direction, content development, or campaign strategy
Proven track record of delivering successful, data-informed creative initiatives
Proficient in Adobe Creative Suite, Figma, and AI tools such as ChatGPT and Midjourney
Ability to travel by car and/or plane up to 10%
Champions Innovation - Propels teams to unlock value with cutting-edge, tech-enabled innovations. Stays ahead of the tech curve, ready to embrace the next big thing. Leads with an entrepreneurial mindset and takes calculated risks
Leverages AI & Business Insight - Leads with an AI-First mindset infusing technology into customer solutions and workflows. Harnesses the power of AI and data to cut through noise and inform decisions. Blends business savvy, financial acumen, industry knowledge, and tech expertise to set priorities
Demonstrates Influence & Organizational Savvy - Wields influence with a masterful understanding of organizational dynamics, effortlessly navigating the complexities to shape outcomes and drive strategic alliances
Drives Accountability & Results - Sets clear goals and ensures team members deliver top-notch results. Uses data and tech to boost accountability, pushing everyone to excel individually and as a team
Demonstrated success leading integrated campaigns across formats and channels, aligning creative direction with measurable business outcomes
Expertise in visual design and content strategy, ensuring brand consistency while pushing creative boundaries
Advanced proficiency with creative tools and platforms, including Adobe Creative Suite and emerging AI-driven content generation technologies
Scales creative leadership by building and communicating systems that empower teams to execute strategy effectively and maximize the impact of creative assets across the organization
Preferred
Experience in senior care, health tech, or mission-driven sectors preferred
Certification or training in UX, design strategy, or AI tools a plus
Benefits
Generous benefit package available.
Company
Direct Supply
The Direct Supply family of companies cares for every critical area of Senior Living, providing everything from equipment and eCommerce to
Funding
Current Stage
Late StageRecent News
2025-08-24
BizTimes Milwaukee
2025-04-17
Seattle TechFlash
2025-04-15
Company data provided by crunchbase