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IPG Mediabrands · 8 hours ago

Senior Media Planner

Los Angeles, California, United States

Full-time

Hybrid

Mid, Senior Level

$70K/yr - $70K/yr

2+ years exp

Mediabrands is an award-winning agency focused on challenging the status quo in media. The Senior Media Planner will build relationships with clients and oversee day-to-day operations of media plans and budgets while mentoring junior team members.

AdvertisingDigital MediaMarketing

Responsibilities

Assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely media authorizations prior to buys

Attend client status meetings and demonstrate interest in client's business/category

Build relationships and trust with partners in Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive, in addition to extended Mediabrands and Kinesso specialty teams

Monitor client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and Clients

Support 1-2 accounts, pending scale and complexity of business and scope of deliverables

Research and develop media plan scenarios for assigned clients

Partner with Local Investments, Kinesso and Partnership Investments on development of partner list, RFP details and evaluation prior to client recommendations

Contribute to/prepare/write slides for client presentation decks

Partner with analytics team to implement measurement objectives and taxonomy

Ensure flawless execution of media campaigns. This includes supporting campaign implementation and execution, QA, monitoring/optimizing, and insightful reporting

Utilize IGNITE planning strategy process (Implement business intelligence, Generate multiple audience segments, Navigate the investment, Tap into culture, Evolve with speed and precision) as part of client teams, to guarantee robust analysis of business/media role

Visualize, summarize and develop insights and implications for competitive reporting

Gathers, organizes and presents (pending leader’s readiness assessment) competitive research and spending data

Utilize planning tools (i.e. Kismet, R/F, etc) to determine the optimal media mix (across all channels) and plan delivery

Proficient in media math and how to apply calculations, demonstrating proficiency in working with and managing numbers

Maintain updated costs and media plan details in Media Tools (or client flowchart software)

Support Insights + Action and Radical + Disruptive with execution (timelines, budgets, approvals) of approved ideas and corresponding reporting

Be a champion for great work and support team with writing, presenting, and providing data and assets to create case studies that win awards, win business and celebrate the work (internally and externally)

Contribute ideas that contribute to creative media tactics

Participate in a diverse, inclusive, creative culture

Collaborate with peer group to share work and inspire junior team members about creative-thinking, accountability, and thought-leadership

Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise, and counsel direct report(s)

Qualification

Media planningCross-channel media buyingData analysisMathematical abilitiesProficient in DCMProficient in PrismaProficient in comScoreProficient in MRIPresentation skillsSupervisory skillsOrganizational skillsCommunication skillsTeam collaborationCreative thinkingTime managementAttention to detail

Required

2-3 years of experience required

Experience planning or buying at least 3 channels, while developing additional acumen of cross-channel media marketplace and planning essentials (delivery levels, flighting, etc.), including Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media (if applicable), Print, OOH, etc

Able to demonstrate the ability to successfully multi-task while preserving high attention to detail, manage your time and show superb organizational skills and the ability to meet deadlines

Demonstrate excellent verbal, written and presentation skills and ability to think on your feet

Strong mathematical abilities

Proficient computer skills (MS Word, Excel, PowerPoint) and knowledge of DCM, Prisma, comScore, MRI

Must be able to occasionally travel to supported markets or client events