Career Renew · 2 months ago
Sr. Marketing Manager - Fintech
New York
Full-time
Hybrid
Senior Level
$160K/yr - $220K/yrCareer Renew is recruiting for a Sr. Marketing Manager - Fintech who will lead marketing strategies in the fintech and crypto industry. This role focuses on ensuring compliance with regulations while driving brand growth and customer engagement.
Management Consulting
Responsibilities
Develop, implement, and oversee multi-channel marketing strategies aligned with business objectives in the fintech, crypto and payments sector
Lead brand positioning, messaging, and thought leadership to build credibility in a regulated environment
Work closely with product, compliance, and sales teams to ensure go-to-market strategies address both market opportunities and regulatory obligations
Plan and execute integrated marketing campaigns across digital, events, and PR channels, with a focus on trust, education, and regulatory adherence
Optimize campaigns through data-driven insights, A/B testing, and performance tracking
Monitor marketing performance using analytics tools, delivering insights for continuous improvement
Prepare monthly and quarterly reports on campaign outcomes, lead generation, and conversion rates, with compliance considerations
Stay up to date on crypto market trends, competitive landscape, and evolving regulatory requirements globally
Qualification
Required
Deep expertise in the fintech or crypto/blockchain industry
Proven success in navigating regulated markets
Experience in developing, implementing, and overseeing multi-channel marketing strategies
Ability to lead brand positioning, messaging, and thought leadership
Experience working closely with product, compliance, and sales teams
Experience planning and executing integrated marketing campaigns across digital, events, and PR channels
Ability to optimize campaigns through data-driven insights, A/B testing, and performance tracking
Experience monitoring marketing performance using analytics tools
Ability to prepare monthly and quarterly reports on campaign outcomes, lead generation, and conversion rates
Knowledge of crypto market trends, competitive landscape, and evolving regulatory requirements globally
Proficiency in marketing analytics, CRM, and automation tools (e.g., HubSpot, Salesforce, Google Analytics)
Company
Career Renew
Career Renew aims to transform the job search process by making it easier for candidates
Founded in 2022
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase