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Fairfield University · 2 months ago

Associate Director, Graduate Program Marketing & Advertising Strategist

1720 Post Rd

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Fairfield University is seeking an Associate Director, Graduate Program Marketing & Advertising Strategist to oversee data-informed, digital-first advertising initiatives aimed at enhancing awareness and enrollment for graduate programs. This role involves collaborating with various stakeholders to develop comprehensive marketing strategies that align with the university's mission and enrollment goals.

Higher Education

Work & Life Balance

Responsibilities

Lead the development and execution of comprehensive marketing planning to drive graduate program awareness, lead generation, and enrollment

Identify high-impact digital platforms and channels, leveraging data to guide media mix, audience segmentation, and message development

Analyze and interpret performance data from advertising platforms, enrollment systems, CRM tools, and market research

Translate analytics into actionable insights to optimize campaign effectiveness and guide long-term advertising strategy

Serve as a strategic partner to graduate program directors, enrollment managers, and academic leadership to align marketing and advertising strategies with program goals

Coordinate with internal and external creative and media buying teams to ensure campaign consistency and performance

Oversee advertising budgets across graduate programs, ensuring efficient allocation and ROI

Establish and track KPIs to assess campaign performance, continuously testing and refining approaches based on data insights

Ensure all advertising strategies reflect the Jesuit, Catholic identity of the university and uphold its commitment to social justice, academic rigor, and holistic education

Qualification

Digital marketingAdvertising platformsData analyticsSEOCRM systemsProject managementHigher education experienceCommunication skills

Required

Bachelor's degree in marketing, communications, business analytics, or a related field

Minimum 5 years of experience in digital marketing, advertising, media strategy, or marketing analytics

Proven ability to design, launch, and optimize data-informed advertising campaigns, preferably in higher education or a mission-driven organization

Expertise in advertising platforms (e.g., Google Ads, Meta, LinkedIn), web analytics tools (e.g., Google Analytics, Tag Manager), SEO, and CRM/marketing automation systems

Strong analytical skills with the ability to distill complex data into clear, actionable strategies

Exceptional project management and communication skills