University of Southern California · 2 days ago
Brand Intelligence Specialist
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$29.85/hr - $32.22/hr
2+ years expThe University of Southern California is seeking a Brand Intelligence Specialist to monitor and analyze information affecting the university's brand and reputation. The role involves designing and delivering social media listening and performance reporting while supporting proactive monitoring for crises and reputational threats.
EducationHigher EducationUniversities
Responsibilities
Work collaboratively across multiple groups in University Communications to track media topics and online conversations relevant to USC, forecasting trending topics, and inform the university’s marketing, editorial and media relations groups
Maintain a recurring schedule of listening and trendspotting
Monitor and generate reporting, analyzing online conversations and sentiment around the university during a crisis, as well as on an ongoing basis. This position will play an important role managing the brand reputation of the university
Work with the social media manager to collaborate with a varied set of subject matter experts and stakeholders to effectively address crises as they arise, as well as define a proactive issues management approach
Assist in improving and enhancing current social listening practices that help assess brand reputation, with a working knowledge of managing today’s leading social media and analytics platforms
Work with large datasets to conduct web, email, search, and social media analysis using tools such as Microsoft Excel, Google Analytics, and third-party platforms. Translate performance trends into actionable insights that inform strategic decisions across University Communications
Conduct peer institution analysis to monitor consumer response to industry issues. Gather insights based on data by analyzing key audiences, university peers, and the higher education marketplace, consolidating information into actionable items
Use leading analytics and social media listening tools, such as Qualtrics, Google Trends, Google Analytics, Google Search Console, Sprinklr, Social Studio, MuckRack, Sprout Social, Brandwatch, etc
Perform other related duties as assigned or requested. The university reserves the right to add or change duties at any time. Strong organizational and planning skills are vital for this position. This role may require availability outside of regular business hours from time to time, including evenings and weekends, to support crisis monitoring and response
Qualification
Required
Bachelor's degree
2-3 years
Experience in communications, market research, trend forecasting, and digital performance reporting
Proven ability to synthesize large data sets from web, email, search and social platforms into clear, actionable insights for strategic decision-making
Proficiency with leading analytics, monitoring, and listening tools such as Google Analytics and Looker Studio, Google Search Console, Qualtrics, Sprinklr, Social Studio, MuckRack, Sprout Social, Brandwatch and Excel
Strong analytical, written, and verbal communication skills, with a knack for translating complex data into compelling reports and visualizations
Demonstrated ability to manage multiple priorities and projects under tight deadlines with a high level of organization, initiative, and creative problem-solving
Comfortable working independently and collaboratively across teams, with sound judgment in high-pressure or crisis situations
Preferred
Bachelor's degree in communications, market research, public relations or other relevant fields
5 years
Five years' experience in communications, market research, and trend forecasting and reporting
Expertise in Microsoft Excel and other data visualization tools
Experience in higher education
Benefits
USC provides benefits-eligible employees with a broad range of perks to help protect their and their dependents’ health, wealth, and future.
These benefits are available as part of the overall compensation and total rewards package.
Company
University of Southern California
University of Southern California is a private research university offering opportunities for interdisciplinary study and collaboration.
10001+ employees
H1B Sponsorship
University of Southern California has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (253)
2024 (239)
2023 (172)
2022 (207)
2021 (182)
2020 (195)
Funding
Current Stage
Late StageTotal Funding
$19.64MKey Investors
Patient-Centered Outcomes Research InstituteCalifornia Institute for Regenerative MedicineCDA Foundation
2025-02-04Grant· $10.8M
2025-01-30Grant· $5.93M
2024-07-30Grant
Leadership Team
David A Barnhart
Director, USC Space Engineering Research Center
H
Hossein Pourmand
Assistant Vice President, Research Initiatives, University Advancement
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