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MrBeast · 1 week ago

Head of Viral Marketing (Products & Services)

United States

Full-time

Remote

Director/Executive

10+ years exp

Beast Industries, founded by Jimmy Donaldson, is a leading media and entertainment company known for its innovative digital content. The Head of Viral Marketing (Products & Services) will define and lead viral marketing strategies that convert cultural moments into business outcomes across various products and services.

Content CreatorsFilm ProductionInternetMedia and EntertainmentTV Production

Responsibilities

Lead and grow the Viral Marketing organization, including team structure, operating cadence, experimentation frameworks, and performance metrics

Design repeatable, social-first growth systems that convert attention into sign-ups, activation, revenue, and retention

Own and influence performance outcomes tied to viral and social-led marketing, including conversion efficiency and return on investment

Develop integrated launch and growth systems that connect creative, distribution, partnerships, retail, and lifecycle marketing

Partner closely with Product, Performance Marketing, Analytics, Creative, and Production leadership to drive coordinated execution

Lead growth initiatives with brand and retail partners that deliver both cultural relevance and measurable business impact

Establish clear reporting and learning loops to scale what works, improve efficiency, and quickly stop what does not

Hire, develop, and lead senior marketers and managers, building a function that operates independently of founder involvement

Qualification

Viral MarketingGrowth Systems DesignTeam LeadershipCommercial JudgmentSocial Mechanics UnderstandingPerformance MarketingAnalytical RigorCreative InstinctDecision Making

Required

10 or more years leading marketing, growth, or integrated marketing functions with direct accountability for business outcomes

A proven track record of turning cultural attention into sign-ups, usage, revenue, and repeat engagement

Strong commercial judgment across multiple business models, including consumer products, services, subscriptions, fintech, telecom, or partnerships

Deep understanding of how social and viral mechanics influence behavior across the full customer lifecycle

Experience building and scaling teams, systems, and processes in fast-moving, ambiguous environments

Ability to balance creative instinct with analytical rigor and performance discipline

Comfort operating at high velocity while making clear decisions with imperfect information

Benefits

Competitive Salary

Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance

Company contributions to employee Health Savings Accounts (HSA)

401k Plan with Safe Harbor company-matching

Flexible vacation policy and paid company holidays

Company-provided technology package

Relocation when applicable for those coming in from outside the Greenville, NC area including travel and company-provided housing for the first 90 days

Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

Company

MrBeast

The YouTube Streamy Awards 2020-2023 Creator of the Year Accomplishments - Raised $20,000,000 To Plant 20,000,000 Trees - Given millions to charity - Donated over 100 cars lol - Gave away a private island - Given away over 100 ps4s lol - Gave away 1 million dollars in one video - Counted to 100k - Read the Dictionary - Watched Dance Till You're Dead For 10 Hours - Read Bee Movie Script - Read Longest English Word - Watched Paint Dry - Ubering Across America - Watched It's Every Day Bro For 10 Hours - Ran a marathon in the world's largest shoes - Adopted every dog in a shelter You get the point haha

Founded in 2012

Greenville, South Carolina, USA

501-1000 employees