Tractor Supply Company · 3 days ago
Dir, Digital Business & Site Operations
Brentwood, TN
Full-time
Onsite
Director/Executive
8+ years expTractor Supply Company is a market-leading retailer seeking a Director of Digital Business & Site Operations to enhance their digital commerce ecosystem. This role focuses on strategic leadership and operational management to drive growth and improve customer experiences across their eCommerce platform.
AgricultureRetailShopping
Responsibilities
Define and evolve the digital business and website operations strategy to support revenue growth and customer satisfaction goals across TSC's $1.2B eCommerce platform
Champion customer-first initiatives that improve on-site experiences, including personalization, performance optimization, and content enablement
Drive operational excellence across the entire order lifecycle, from placement through fulfillment and delivery
Lead day-to-day site operations ensuring stability, usability, and optimization of Q&A, Ratings & Reviews, and overall product content management
Oversee comprehensive smoke testing, issue triage, and rapid resolution across TSC's website, mobile web, and mobile applications
Manage cross-functional support for platform releases, feature enhancements, and resolution of digital issues or incidents
Establish and maintain robust monitoring and alerting systems to proactively identify and resolve customer-facing issues
Analyze and optimize order processing workflows, reducing backlogs, cancellations, and improving cycle times
Direct vendor operations and partnerships for core services including fulfillment, drop ship, digital engagement tools, and customer feedback programs
Create and monitor SLAs and KPIs for third-party providers ensuring high performance, compliance, and customer impact
Optimize shipping cost structures and fulfillment operations in partnership with Supply Chain teams
Oversee new services programs including subscription models, delivery programs, product assembly, and value-added services
Lead large-scale, cross-functional initiatives related to digital transformation, platform integrations, and experience optimization
Collaborate extensively with Product, Site Merchandising, Supply Chain, IT, and Customer Service teams to ensure aligned execution
Coordinate integration testing between third-party vendor components and internal digital teams
Track budgets, project timelines, and deliverables, ensuring strategic alignment and high ROI execution
Build, mentor, and retain a high-performing unified operations team spanning both business and site operations functions
Establish team structure, processes, and KPIs that drive accountability and continuous improvement
Foster a culture of operational excellence, customer obsession, and data-driven decision making
Manage relationships with offshore teams and optimize global operational capabilities
Qualification
Required
8-10 years of progressive experience in digital operations, eCommerce management, or omnichannel platform leadership
Proven track record managing complex operational challenges at scale ($500M+ revenue preferred)
Experience building and leading cross-functional teams of 15+ professionals
Demonstrated experience with vendor management, team leadership, and cross-functional coordination
Background in both technical/site operations and business operations in retail environments
Bachelor's degree in Business, Marketing, Digital Technology, or related field or equivalent work experience will be considered in lieu of degree
Preferred
MBA or advanced degree
Digital analytics or eCommerce platform certifications
PMP or Agile certification preferred
Proven experience managing and evolving large-scale eCommerce or digital platforms
Expertise in website architecture, analytics (Adobe Analytics, Google Analytics), and performance measurement
Strong understanding of Q&A and Ratings & Reviews management platforms and best practices
Familiarity with SEO/SEM, customer experience tools, personalization, and A/B testing frameworks
Proficiency in data visualization tools such as Power BI or Tableau
Experience with order management systems, fulfillment technologies, and monitoring tools
Ability to influence at all levels, including senior leadership, across marketing, IT, UX, and merchandising teams
Exceptional ability to drive results across multiple departments without direct authority
Proven change management experience, particularly in combining or restructuring teams
Strong problem-solving, communication, organizational, and time-management skills
Demonstrated ability to work in fast-paced, agile environments with competing priorities
Advanced analytical skills with ability to derive insights from complex operational and performance data
Experience balancing customer experience improvements with margin optimization initiatives
Strong project management skills with ability to drive multiple complex initiatives simultaneously
Natural innovator who can identify process improvements and efficiency opportunities
Benefits
Medical, dental, and vision coverage
Company-paid life and disability insurance
Paid parental leave
Tuition reimbursement
Family planning resources such as adoption and surrogacy assistance
Company
Tractor Supply Company
Tractor Supply Company is the operator of rural lifestyle retail stores.
10001+ employees
H1B Sponsorship
Tractor Supply Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (66)
2024 (49)
2023 (46)
2022 (58)
2021 (41)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
unknown1994-02-18IPO
Leadership Team
Hal Lawton
President & CEO
Rob Mills
SVP & CIO
Recent News
Company data provided by crunchbase