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Kepler · 2 months ago

Director, Data Strategy & Analytics

Philadelphia, PA

Full-time

Onsite

Director/Executive

$140K/yr - $173K/yr

6+ years exp

Kepler is a company that specializes in engineered marketing, aiming to enhance relationships between brands and consumers through data and technology. They are seeking a dynamic and data-driven Director of Data Strategy & Analytics for Healthcare to lead initiatives across Fortune 500 healthcare brands, focusing on optimizing media performance and delivering actionable business intelligence.

ConsultingDigital MediaMarketing Automation

H1B Sponsor Likely

Responsibilities

You will have a natural curiosity and leverage that curiosity to identify key trends in marketing and business performance data to advise clients on media and web strategies

You will oversee a large portfolio of brands that will require hands-on client management, and exceptional communication and prioritizations skills

You will build and maintain day-to-day relationships with key clients' senior stakeholders and act as a point of escalation

You will work with internal and client teams to identify business needs and analytics opportunities, and lead a team that is responsible for executing on those opportunities by developing dashboards and sharing insights to optimize media performance

You will have a natural curiosity, driving your team to go beyond reporting to produce compelling and informative data storytelling, and innovating & automating solutions where necessary

You will guide the creation of reporting through automated processes, consolidating data from many sources into a cohesive view of performance, while providing guidance and assisting the team to overcome challenges and support them in driving the projects to completion

Enhance reporting and knowledge-sharing mechanisms to ensure valuable insights are leveraged across programs, fostering growth and efficiency

Establish work plans and coordinate staffing for each project phase and arrange for recruitment or assignment of project personnel

Support your AVP in skillfully negotiating timelines, scope, and budget with clients across your account portfolio and identify expansion opportunities that will benefit both your client and your team

Qualification

Data strategyClient relationship managementData visualization toolsAdvanced analyticsDigital taggingData infrastructureQuantitative aptitudeTeam managementCommunication skills

Required

Deep understanding of the paid media ecosystem

Exceptional data acumen

Ability to translate complex insights into strategic opportunities

Strong quantitative aptitude

Interest and/or experience with client management

Business acumen to understand and advance client marketing goals

Natural curiosity to identify key trends in marketing and business performance data

Hands-on client management skills

Exceptional communication and prioritization skills

Experience managing and building client relationships

Experience managing an internal team of 10+ across multiple locations

Proficiency in BI and data visualization tools (e.g. Datorama, Looker Tableau, or similar)

Experience with advanced analytics and modeling (e.g. forecasting, marketing mix modeling)

Comfort with underlying data infrastructure (e.g. site tagging, data warehousing)

Understanding of digital tagging, tracking and website analytics including best practices and platforms (e.g. Google Analytics/GA4, Google Tag Manager or similar)

6-7 years of experience of working with data for major digital media platforms (e.g. GMP, Meta, Google Ads, etc.) across a variety of digital channels (Search, Display, Social, Video and Email)

Benefits

Healthcare/Dental/Vision

Unlimited PTO

401k Contributions

$105/mo Mobile Phone Stipend

$50/mo Internet Stipend

$200/yr Home Office Equipment Stipend

$500/yr Annual Learning Stipend

$2,000/yr Annual Education Stipend

Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave

Annual Work From Anywhere 4 weeks per year

Company

Kepler

Glassdoor3.5

We’re on a mission to demystify the digital universe.

Founded in 2012

New York, New York, USA

501-1000 employees

https://www.keplergrp.com

H1B Sponsorship

Kepler has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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Trends of Total Sponsorships

2024 (1)

2023 (1)

2022 (1)

2021 (1)

2020 (2)