Senior Manager, Demand Generation (Remote) jobs in United States
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ezCater · 2 months ago

Senior Manager, Demand Generation (Remote)

ezCater is the leading food for work technology company in the US, connecting anyone who needs food for their workplace to over 100,000 restaurants nationwide. The Senior Manager, Demand Generation will lead efforts in acquiring new restaurant brands for the ezCater Marketplace through strategic marketing initiatives and collaboration with various teams to optimize lead generation and sales outcomes.

CateringFood and BeverageHospitalityMarketplace
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Growth Opportunities
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Responsibilities

Develop and own the demand generation strategy to drive inbound SMB leads (independent restaurants and franchisees) and win and expand top restaurant brands
Plan and execute multi-channel acquisition campaigns including paid media, content syndication, SEO, and webinars
Build decision maker targeting lists and collaborative go-to-market strategies to support outbound sales efforts
Analyze campaign performance, pipeline contribution, and ROI to inform future planning and optimize spend
Partner with marketing and sales operations to improve data quality and support CRM migration
Manage marketing automation, CRM integration and marketing-enabled sales sequences to drive more effective and measurable sales outcomes
Partner with product marketing to ensure campaigns align with ICP and persona messaging, product launches, and go-to-market priorities
Own the demand generation calendar and pipeline forecasts, communicating progress and insights to key stakeholders
Partner with our content and creative teams to create messaging that attracts and converts buyers across the acquisition funnel, using lead nurture strategies to serve content to the right audience at the right time

Qualification

B2B marketingMarketing automationCRM integrationHubspotSalesforceAnalytical mindsetStakeholder collaborationLeadershipCommunication skillsProject management

Required

8+ years of experience in marketing, with success building and scaling B2B marketing programs
Experience with Hubspot and Salesforce and marketing to the restaurant industry is a plus
Proven track record of driving measurable qualified lead volume and pipeline
Strong leadership experience, including managing people and cross-functional initiatives
Analytical mindset with the ability to turn data into actionable insights
Excellent communication, project management, and stakeholder collaboration skills
A 'figure it out' mentality that drives you to take ownership in the face of ambiguity

Benefits

Market competitive salary
Stock options that you’ll help make worth a lot
12 paid holidays
Flexible PTO
401K with ezCater match
Health/dental/FSA
Long-term disability insurance
Mental health and family planning resources
Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office
A tremendous amount of responsibility and autonomy
Wicked awesome co-workers
Relish (and many more goodies) when you’re in our office

Company

EzCater is an online catering marketplace that allows individuals to order food from local caterers.

Funding

Current Stage
Late Stage
Total Funding
$420.79M
Key Investors
SoftBank Vision FundWellington ManagementICONIQ Growth
2021-12-15Series D· $100M
2019-07-10Secondary Market
2019-04-01Series D· $150M

Leadership Team

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Nihad Rahman
Chief Executive Officer
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Briscoe Rodgers
Director & Co-Founder
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Company data provided by crunchbase