Novamex · 2 months ago
Trade Marketing Manager
Los Angeles, CA
Full-time
Onsite
Mid Level
$92K/yr - $102K/yr
4+ years expNovamex markets an array of food and beverage brands in the Hispanic Industry. The Trade Marketing Manager is responsible for maximizing sales execution at the store level, acting as a liaison between brand management and sales, and training sales personnel to enhance brand performance.
Logistics
Responsibilities
Training for all Sales Reps and Merchandisers. Individual should take seminars in how to train effectively sales personnel. Acquire expertise in all Brands thru interaction with Brand Managers
Coordinates sales activations and planned events, working closely with external execution agencies. Required to serve as liaison with external agencies
Reports periodically execution of programs according to plan in all Brands
Gives feedback to Brand Managers on the programs that better suit sales performance
Works closely with Sales Managers to improve performance of sales reps and merchandisers. Gets support from departments in corporate offices on reports and indicators that track execution parameters
Identifies areas of opportunity to increase sales in all Brands. Works closely with Sales Managers to follow up on main strategic goals for each position
Travels within assigned region to work in the field along with sales reps and merchandisers. Expected to travel approximately 60% of time
Evaluates Brands penetration and sales performance to develop new strategies, focusing on current and new distribution channels, as well as new geographies
Helps develops market strategies in Sales Regions to satisfy customer needs, analyzing competitors and market trends
Constantly evaluates different sources of information like market, sales, profit and demographic data to propose adjusting and improving the Brand’s planned strategies
Keeps track of team performance indicators for their assigned territory or region. Presents data to Sales Teams and pursues better objectives to improve execution goals
Coordinate the implementation and revision of special projects and promotions with sales, marketing and operations personnel
Must be able to work in a team. Team Building is an ongoing process that helps a work group evolve into a cohesive unit
Qualification
Required
Bachelor's degree (B.S/ B.A.) from a four-year college; or four to six years related experience; or equivalent combination of education and experience, ideally in food and/or beverage products categories
Experience in Brand Management and Sales
Familiar with presenting data and analysis to buyers
Bilingual English/Spanish
Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
Emphasis on excellent communication skills in order to develop clear reports, business correspondence, and presentations for the company
Ability to effectively present information and respond to questions from groups of managers, clients, customers
Overall excellent communication and writing skills
Excel – Advanced level
Word – Advanced level
PowerPoint – Advanced level
Internet – Advanced level
E Mail
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume
Ability to apply concepts of basic algebra and geometry
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form
Ability to conceptualize new ideas, research the new ideas, and evaluate them objectively from a market and financial standpoint
Benefits
401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Tuition reimbursement
Vision insurance
Company
Novamex
Novamex imports and markets Hispanic food products and non-alcoholic beverages in the United States.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Tomas De Leon
CFO
Ramon Carrasco
COO
Recent News
2025-10-07
Company data provided by crunchbase