Plaid · 2 months ago
GTM Operations Analyst
Durham, NY
Full-time
Onsite
Mid, Senior Level
$104K/yr - $187K/yr
5+ years expPlaid is dedicated to empowering the transformation of financial interactions by building tools and experiences for developers. As a GTM Operations Analyst, you will drive decision-making across Marketing and New Business teams through strategic analysis and performance measurement, serving as a trusted partner to leadership.
BankingFinancial ServicesFinTech
Responsibilities
Own and standardize top of funnel performance analysis, tracking lead generation, conversion rates and attribution for Marketing and New Business
Lead comprehensive top of funnel and marketing analytics for business reviews, presenting key performance metrics, identify growth opportunities and provide data-backed recommendations to marketing leadership
Partner with Business Intelligence to evolve attribution models and ensure accurate tracking of all marketing touchpoints across channels and campaigns
Conduct in-depth analysis of marketing campaigns across channels, build and maintain accurate predictive performance models, and present optimization recommendations
Support multiple marketing functions and channel owners to provide strategic analysis, forecasting and insights for planning and optimization including: SEO and web, digital, events, customer, and lifecycle marketing team
Build strategic partnerships with the Finance, Business Intelligence, Business Systems, and GTM Ops teams to ensure alignment, integration, and smooth workflow across marketing, sales, and other business functions
Qualification
Required
5+ years of experience in Marketing, Sales, or Revenue Operations
Proficiency in Tableau or other data visualization tools
Proficiency in SQL and Excel/Google Sheets for data querying, extraction and analysis
Experience with designing and rolling out KPIs and dashboards
Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
Demonstrated ability to build cross-functional partnerships
Solution-oriented, proactive mindset and ability to thrive in ambiguity
Preferred
Experience in B2B, fintech or startup environments
Company
Plaid
Plaid develops financial technology infrastructure that enables applications to connect with users' bank accounts and financial data.
501-1000 employees
H1B Sponsorship
Plaid has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (41)
2024 (41)
2023 (42)
2022 (53)
2021 (30)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$1.31BKey Investors
Franklin TempletonAltimeter CapitalGoldman Sachs Investment Partners
2025-04-03Series Unknown· $575M
2025-04-03Secondary Market
2023-10-19Series Unknown
Leadership Team
Zachary Perret
Co-Founder & CEO
Eric Sager
COO
Recent News
Crunchbase News
2026-01-06
Index Ventures
2026-01-02
Company data provided by crunchbase