Horizontal Digital · 2 months ago
Senior Content Strategist
St Louis Park, MN
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $150K/yr
7+ years expHorizontal Digital is a digital consultancy that focuses on creating exceptional customer experiences for Fortune 500 companies. The Senior Content Strategist will collaborate with cross-functional teams to develop and execute content strategies that drive business outcomes and enhance brand engagement.
AnalyticsCRMData IntegrationDigital MarketingMarketingStaffing AgencyUX DesignWeb Design
Responsibilities
Develop and articulate a clear, strategic point of view for content that aligns with brand identity, business goals, and user needs
Lead content strategy deliverables from discovery through execution and subsequent optimization phases across client engagements
Analyze performance data and user behavior to uncover insights that inform content decisions and optimization opportunities
Conduct industry and competitive reviews to identify content gaps and strategic opportunities
Perform detailed content audits and gap analyses to evaluate performance against business objectives
Build and maintain content inventories to support site migration planning, information architecture design, and content governance
Partner with SEO specialists to integrate search best practices into content strategies
Define the digital content strategy from a site wide template level to a page specific level
Build governance frameworks to ensure quality, consistency, and accountability
Create scalable taxonomy structures aligned with business and customer needs
Collaborate with the Practice Lead to grow the content strategy discipline, contributing to service offerings, tools, and team development
Qualification
Required
7-10 years of content strategy experience, ideally within an agency or consulting environment
A bachelor's degree in marketing, communications, business, or a related field
Proficiency with content management systems, keyword research tools, and SEO fundamentals
Willingness and ability to apply AI-driven techniques to the content strategy process to drive efficiency
Strong storytelling and content presentation skills, with the ability to influence stakeholders
Advanced organizational and time-management abilities
Familiarity with Microsoft Excel, Google Workspace tools, and analytics platforms
Preferred
Experience with Agile methodology is a plus
Benefits
Health
Dental
Vision
Life
Retirement plans
Paid time off
Paid holidays
Paid time off to volunteer
Paid parental leave
Flexible work environment
More
Company
Horizontal Digital
Horizontal Digital is an IT firm specializing in digital marketing, customer relationship management, e-commerce platforms & data analytics.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Sheetal Jain
Chief Technology Officer , Global Delivery
Bruce Norby
Client Partner
Recent News
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