Psomagen · 2 months ago
Head of Marketing and Partnerships
Rockville, MD, US
Full-time
Onsite
Director/Executive
$70K/yr - $130K/yrPsomagen is a global genomics service provider specializing in advanced sequencing and multi-omics solutions for research, clinical, and biotechnology clients. They are seeking an experienced and creative Head of Marketing and Partnerships to lead all aspects of Psomagen’s marketing strategy, digital engagement, brand development, and partner co-marketing initiatives.
BiopharmaBiotechnologyHealth CareMedical
Responsibilities
Develop and execute integrated marketing strategies to position Psomagen as a leading genomics and multi-omics service provider in the U.S. and global markets
Define and monitor key performance indicators (KPIs) focused on lead generation, brand visibility, and customer engagement
Collaborate with sales and business development teams to design data-driven marketing campaigns that convert leads into revenue opportunities
Manage annual marketing budgets, allocate resources effectively, and report ROI metrics to executive leadership
Plan and manage digital campaigns across Google Ads, LinkedIn, X (Twitter), Facebook, and other relevant platforms
Drive SEO/SEM strategies to enhance website visibility and increase organic traffic
Oversee performance tracking and analytics to continuously improve digital effectiveness and lead quality
Build and manage targeted email campaigns and marketing automation workflows using CRM systems (e.g., HubSpot, Salesforce)
Oversee the strategic direction, content development, and UX optimization of Psomagen’s corporate website
Ensure alignment between scientific accuracy, marketing clarity, and brand tone
Develop and maintain engaging content including blog articles, case studies, product pages, and landing pages optimized for both user experience and search visibility
Manage multimedia production (videos, infographics, digital brochures) to communicate service capabilities effectively
Elevate Psomagen’s corporate identity through consistent branding, storytelling, and visual communication
Lead press releases, newsletters, and public relations efforts to enhance industry visibility
Represent Psomagen at scientific conferences, trade shows, and industry events to expand brand exposure and partnerships
Collaborate with internal scientists and executives to ensure consistent brand messaging across all channels
Build and maintain strong relationships with vendor partners (e.g., Illumina, Ultima Genomics, PacBio, 10x Genomics, Olink) to execute joint marketing programs
Co-develop campaigns, webinars, and promotional materials that highlight collaborative achievements and shared innovations
Coordinate brand alignment and cross-promotion activities with strategic partners to enhance Psomagen’s ecosystem presence
Qualification
Required
Comprehensive understanding of genomics, sequencing technologies, and current trends in multi-omics research
Proven success managing digital campaigns (Google Ads, LinkedIn Ads, SEO/SEM, analytics)
Creative design sensibility and familiarity with various contents design tools
Strong ability to plan, create, and manage website and digital content
Excellent written and verbal communication skills; ability to translate scientific content into engaging marketing materials
Preferred
Experience in marketing within biotechnology, genomics, life sciences, or a related B2B technology field
Familiarity with CRM, marketing automation, and analytics tools (HubSpot, Salesforce, Google Analytics, etc.)
Experience in vendor relationship management and co-marketing initiatives
Benefits
Medical, Dental, and Vision insurance (100% employer-paid premium)
401K with immediate participation and company match after 1 year
24 days of paid time-off with roll over or cashing option
Long-term employment cashable vacation
2-hour off for an annual check-up
Lunch allowance and drinkware reimbursement
Visa sponsorship is offered when needed
Money Gifts for congratulatory / condolences
Free gym facilities near the company
Company
Psomagen
Psomagen provides genomics services for research, clinical and direct-to-consumer applications.
Founded in 2012
51-200 employees
H1B Sponsorship
Psomagen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (2)
2023 (1)
2022 (3)
2021 (7)
2020 (2)
Funding
Current Stage
Growth StageLeadership Team
Su Hong
Chief Executive Officer
Joonho Rhee
Chief Financial Officer
Recent News
2025-04-04
Company data provided by crunchbase